Transforming India’s oral care beyond brushing. Built on science. Designed for change. The choice of 1M+ Indians. Trusted & led by Dentists.
India
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- Followers 4,597
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Oral wellness has become increasingly complicated.
More routines. More rituals. More things to track, optimise and fit into an already full day. That sounds like work.
The last thing we want is to be a task you feel guilty about missing.
That’s why we want to be your habit. Something you reach for without a second thought.
Oral wellness can change more than your smile. It can change how you feel about yourself.
That’s the thing about transformation. It doesn’t always arrive in one big moment. Sometimes it’s a small shift, repeated every day, until it’s part of who you are.
That’s where we want to be.
Off your mind.
Beyond your to-do list.
Part of your everyday transformation.
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Oracura retweeted
We're unveiling our brand new logo at EXPODENT Bengaluru. Join us at Booths J24 - J26 to witness the new logo and win goodies.
New logo. New energy. Endless possibilities. ✨
📍 See you at J24 - J26!
#EXPODENTBengaluru #ORACURA #NewBeginnings #DentalTech #InnovationInDentistry
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Oracura retweeted
Transformation is not as easy as it looks!
It demands lot of efforts & patience with consistency.
But we believe journey can be made easier. We will keep evolving our portfolio to make everyday efforts simpler, more convenient and easier to sustain.
Because less efforts + more ease = more patience + better consistency.
That’s how we want to make transformation possible, not just by building the products but by becoming a meaningful part of your transformative journey!
Transform daily 🚀❤️
When we say “Transform Daily” at @oracura, I believe we have to hold ourselves to that promise as a business, too.
Over the last three months, we’ve been working on two priorities together: improving the economics of the business and refreshing how our brand shows up in the world. We’ve improved CM1 and CM2 while building a new wordmark and a refreshed website.
For me, these belong in the same conversation. Building a business means paying attention to the margins that allow you to keep investing, as well as the identity and experience that give customers a reason to choose you. As leaders, we have to make room for both and deliver on both.
Seeing this come together makes this an important moment for us. Our refreshed identity gives @oracura a new expression, and our new website brings that expression into the way people discover and experience the brand. Alongside that visible change, we’re building a stronger economic foundation for what comes next.
“Transform Daily” captures how we want to keep building: questioning what can be better, following through on those decisions, and making progress consistently enough that it adds up to something meaningful.
Proud of the team for what we’ve accomplished over these three months. There’s a lot of work behind this moment, and I’m excited to finally share this next chapter of @oracura with you.
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Oracura retweeted
When we say “Transform Daily” at @oracura, I believe we have to hold ourselves to that promise as a business, too.
Over the last three months, we’ve been working on two priorities together: improving the economics of the business and refreshing how our brand shows up in the world. We’ve improved CM1 and CM2 while building a new wordmark and a refreshed website.
For me, these belong in the same conversation. Building a business means paying attention to the margins that allow you to keep investing, as well as the identity and experience that give customers a reason to choose you. As leaders, we have to make room for both and deliver on both.
Seeing this come together makes this an important moment for us. Our refreshed identity gives @oracura a new expression, and our new website brings that expression into the way people discover and experience the brand. Alongside that visible change, we’re building a stronger economic foundation for what comes next.
“Transform Daily” captures how we want to keep building: questioning what can be better, following through on those decisions, and making progress consistently enough that it adds up to something meaningful.
Proud of the team for what we’ve accomplished over these three months. There’s a lot of work behind this moment, and I’m excited to finally share this next chapter of @oracura with you.
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Oracura retweeted
August became the highest-revenue month in @oracura’s website history.
More importantly, it did so with 35% less digital marketing spend, at a 4.23x ROAS.
When I joined @oracura as CMO, the first thing I knew we needed to tackle was performance marketing. It needed to become more efficient while continuing to grow revenue.
We all know that growing revenue isn’t as simple as increasing marketing spend. I had to understand what wasn’t working and why.
You can’t simply stop what isn’t working and double down on what is. Understanding the why is what leads to lasting results.
45 days later, those results began to show.
Compared with our previous record month, revenue increased by 13% while spend fell by 35%, lifting ROAS by 74%.
The team didn’t change. Neither did the market. What changed was our understanding of consumer behaviour.
There was no breakthrough campaign or unusually successful ad creative behind these results. It was as simple as identifying the leaks, repairing them, and reconnecting with the audience. All the while, we’ve been building @oracuras’s rebrand in the background, ready for its September launch.
August may have set a new website record.
But the exciting part? This isn’t the peak. It’s the first indication of a new baseline.
@SagarAwatade @Hi_Shant
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Too many Rakhi sweets?
We’ve got your teeth covered!
Gentle on gums, tough on cavities.
The perfect, healthy addition to your Rakhi gift.
oracura.in
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From hiding pieces of that broken glass to covering up the torn shirt from your backyard adventures, they’ve kept every “Don’t tell Maa!” safe behind a smile.
This Raksha Bandhan, protect that smile like it’s your mantra.
Raksha ka mantra? Oracura.
Find the right Raksha gift for your sibling at oracura.in
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Some journeys are walked with faith. Some with purpose. And some remind us why we began ours.
At the Wari this year, we witnessed thousands of smiles carrying faith, resilience, and hope.
Our purpose is to care for every Indian’s smile.
Their journeys reminded us of our own: not to change the destination, but to make everyday moments along the way better. Even the smallest daily habit can transform how people live, feel, and smile.
Today, over 10 lakh Indians have made Oracura a part of their journey. Tomorrow, we hope to walk alongside 100 crore more.
Because the journeys that matter most are remembered not by how far they went, but by the lives they touched.
Happy Independence Day. 🇮🇳
-Team Oracura
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Oracura retweeted
In our childhood days, whenever we really wanted to get something done, we used to say “आईशप्पथ!” 😄
This is booster dose for us now. So going forward, we’re making sure things stay streamlined. As in D2C world, OOS is almost a crime😅
The next dose of capital is getting ready, not just to fuel growth but to make sure we’re better prepared to keep products available
No more “आईशप्पथ” promises
Now, execution 🚀❤️
Don’t know why but always awkward to see myself
Our water flossers went out of stock and you made sure we knew how much you missed them.
Every DM, comment, and follow-up reinforced something important: OC 150 and OC 200 have become part of people’s everyday oral-care routines.
So we made a promise to do better at keeping your favourites available for everyone.
Aai shapath!
OC 150 and OC 200 are now (& always) available at oracura.com
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Our water flossers went out of stock and you made sure we knew how much you missed them.
Every DM, comment, and follow-up reinforced something important: OC 150 and OC 200 have become part of people’s everyday oral-care routines.
So we made a promise to do better at keeping your favourites available for everyone.
Aai shapath!
OC 150 and OC 200 are now (& always) available at oracura.com
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Oracura retweeted
We were and remain Vico loyalists until Sagar came in with Oracura!
But yes indeed a great brand and genuine one for decades
Though never used the cream have heard good abt all Vico products
‘विको’ला जागतिक ओळख मिळवून देणारे, विको लॅबोरेटरीजचे संचालक सुमंतराव पेंढरकर यांच्या निधनाने महाराष्ट्राने एक कर्तृत्ववान उद्योगरत्न गमावले आहे. मी त्यांना भावपूर्ण श्रद्धांजली अर्पण करतो.
साधी राहणी, तत्त्वनिष्ठ विचार यांच्या बळावर त्यांनी ‘विको’ला जागतिक भरारी दिली आणि आयुर्वेदाच्या प्रसारासाठी मोलाचे योगदान दिले. डोंबिवलीच्या औद्योगिक, शैक्षणिक आणि सांस्कृतिक जडणघडणीत पेंढरकर कुटुंबाचे योगदान सदैव स्मरणात राहील.
पेंढरकर कुटुंबीय आणि विको उद्योगसमूहाच्या दुःखात आम्ही सहभागी आहोत. हे दुःख सहन करण्याचे बळ त्यांना लाभो, हीच ईश्वरचरणी प्रार्थना.
ॐ शांती 🙏🏽
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Oracura retweeted
Loved being at the @ShiprocketIndia Shivir AI event. Lots of insights and new ways to use AI tools. I also loved how all the speakers spoke about AI as it should be viewed. ONLY as tools. @Hi_Shant and I both noticed how all the speakers kept coming back to making sure brands & founders never lost touch with the customers. Being obsessive about your customers & their product requirements is the key to making memorable brands. 100CR is just the by product of that north star.
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Oracura retweeted
Some journeys leave you with more than just memories.
This was my first time experiencing the Wari, and I’m still processing everything it brought with it. The conversations, the generosity of strangers, the incredible sense of community, and the quiet moments that don’t quite come across in photos.
I’m grateful to have been part of Team @ORACURA’s initiative to distribute 5,000 bamboo toothbrush and toothpaste kits to the Warkaris. It was a small contribution to a much larger journey, and I’m thankful we could play a part.
Over the next few days, I’ll be sharing a few moments, stories, and reflections from the experience. There’s a lot I’m still thinking about, and I’m looking forward to sharing it with you.
This is just the beginning.
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Every great transformation begins with the right people.
At @ORACURA , we're transforming the way people care for their smiles, and we're looking for creative minds to transform with us.
If you believe in creating meaningful work, we'd love to hear from you.
📩 Please mail us your profile, deck, pitch or past work at social@oracura.in
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