This popular ad format for supplements originated on TV over a decade ago I can be seen as a “meta” now but the concept is decades old, just easier to produce in the AI world we live in now. There’s incredible lessons to pull from OG campaigns 📝

The competitive landscape for your specific brand isn’t as cutthroat as software, supplements & other competitive verticals who suffer from competitor brand bidders on shopping / search. Announcing that you do not run brand search also invites competitors to bid on branded terms. At the least, check your competitive landscape from time to time & consider running a brand only standard shopping campaign to show your hero products above the fold. Below are inventory examples which are giving spillover to competitors. I will also DM you the affiliate LLC bidding on your brand, so you can shut them down if you weren’t aware

“Never run brand search” Meanwhile, affiliate marketers you pay to generate cold customers are bidding on your branded search terms 🫠

Back in that mode 👨🏼‍🏭💻

If you’re following 99% of ‘advice’ online, you’re already late.🪦 My biggest advertising unlocks came from doing the opposite of what 99% of gurus preach. Mediocre strategies are loud & crowded, while unfair edges are abused in silence with little competition. Conduct internal tests & turn this data into your own fundamental truths. Create your own unique philosophies & play in your own “Blue Ocean” while hundreds of others fight for crumbs in a Red Ocean. High caliber information isn’t worth shouting as edges can erode faster. No mentor could have taught me some of the things I’ve figured out with my own internal tests. Take everything you hear online with a grain of salt, conduct internal experiments & create your own methodology different from the herd. The most money is made playing in “Blue Oceans” which requires thinking differently than what 99% of people online advise.

Hush, still in the trenches

Porsche Tower - 619 AM This was my iPhone wallpaper 8 months ago, turned into reality

276,000,000+ Youtube Ad Views last 28 Days & Counting

Be honest with yourself. Stack small wins. Strengthen your intuition. Block outside noise. Listen to Yourself. Achieve anything.

I spent more on Google Ads than Google themselves ✅

BREAKING THE INTERNET

Google lost $100B in valuation after advertiser @PerformanceMax only spent $175k by noon

I Spent $440,000 Today on YT Ads

I spent $302,000 today on YT Ads

How To Rank #1 On Google Search - MEGA THREAD🧵 Phase #1 - The Mathematical Formula to rank #1 You have 3 metrics you need to nail to create a perfect 10/10 Quality Score. The higher your Quality Score is, the cheaper your Ad cost will be. a 1/10 Quality Score will be 10x more Expensive than a 10/10 So Listen up: The 3 metrics you need to nail to have a 10/10 Quality score: - Landing Page Experience - Expected CTR - Ad Relevance Heres how to gain above average scores on all 3: Expected CTR: Have compelling ad copy & extensions (now renamed to assets). In your Sitelink Extensions & Callout extensions reinforce the keyword you are targeting. Have specific sitelinks & callouts per adgroup to match the keyword being targeted. Callout extensions will show the keyword in bold if it matches the prospects query. Sprinkle in Promotional Extensions & Image Extensions. Kill any low CTR assets Landing Page Experience: Have low bounce rate & make users spend either spend a lot of time on your landing page or take an action. Your product / offering should also be an specific match to what the user is typing into google search. That's why you will have poor performance running high SKU keywords like "shoes" since it isn't as specific as something like "barefoot shoes" etc. Ad Relevance: Ad relevance" measures how closely your keyword matches the messaging in your ads. A below average score means that your search ads / keyword aren't relevant to your business. Analyzing Quality Score Performance: The above 3 columns I mentioned can be added to your google ads account under "keywords" section. You can also add Quality Score as a 4th Column to analyze Performance. Phase #2: Ad Rank What is an Ad Rank? Ad Rank is your Bid multiplied by your Quality Score. Let me Explain. I want you to answer this question... Who will win the auction?? Advertiser #1: 4/10 Quality Score - $1 CPC bid Advertiser #2: 10/10 Quality Score - $0.5 CPC Bid If you answered Advertiser #1 you are incorrect & need to pay attention retard. Let me Explain the mathematical formula behind why Advertiser #2 wins the auction with 2x cheaper CPC bids. Advertiser #1: $1 CPC Bid x 4/10 Quality Score = 4 Ad Rank Advertiser #2: $0.5 CPC Bid x 10/10 Quality Score = 5 Ad Rank Now that you understand how to have the highest possible quality score & Ad Rank for your search campaign. What does the best setup look like to launch & scale? Well Lets start with the Keyword Research Phase: Selling a galaxy projector? I hope not, this is 2025, but anyways Target "Galaxy Projector". Selling Grounding Sheets. Target "Grounding Sheets" The people who suggest testing 50 long-tail keywords I strongly disagree with. You can test multiple keywords, but aim for high search volume growing keywords to scale. I call these keywords "product keywords" which are exact match keywords to your product offering. I use Keywords Everywhere Chrome Extension to conduct my research. Google keyword research planner is a tool by google which is also an option, but if you have a high IQ, you can just use the first option. Your Keyword needs to be specific: "sheets" & "projector" keyword will never work, it is too broad. But don't get too specific "Grounding sheets for males over 50" You will not make any money. The sweet spot is typically 2-4 word keywords Initial Campaign Launch: Start with manual CPC bidding $50/d, Use Exact Match & Phrase Match Keywords. After proof of concept adjust your CPC bids & keep doubling your budget until your budget is higher than your daily spend. I call this an "Open Budget" Don't start your CPC bids too high, if you do that, you will spend $50 in one hour. The goal is for your CPC to be low enough to get the cheapest possible spend on the highest quality keywords To Scale: Switch to Target CPA bidding strategy & transition the keywords to Broad Match. You can scale rapidly with 1-4 broad match keywords, one adgroup per keyword. Even 1-2 will be enough. Don't overthink it After Chad Scaling tCPA to the maximum daily Budget: You need to Analyze these 3 Metrics: Search Impr. Share Abs Top % Click Share Lets break these 3 down: Search Impr. Share: % of times your ads show in the search results Abs Top %: % of times your ads show in the absolute top position #1 Click Share: % of available clicks you are capturing in the auction Understand how much market share you are capturing with your current bids & adjust them up & down to outspend competitors & take more real estate in the search network. Surf scale your bids up & down every few hours. I create a pageless google doc with media buying team on high spend ad accounts to analyze my target KPIs (CPA / ROAS every hour) Increase bids if your ROAS is too high, Decrease bids if you want more profit. The goal is to maximize daily profit $ Amount, net profit % is irrelevent on demand capture marketing like search / shopping. I have some strategies I have never shared before publicly which allows you to automatically adjust bids to spend more in your highest CVR hours, by syncing Shopify hourly CVR data with the Google Ads Interface. Should I drop a Youtube Video or more explanations on this? RT & Let me know in the comments

Who else has spent $140k+ in 12 hours on YouTube ads? Answer = Apple, Disney, Samsung, dominoes, google themselves. I’m estimated to be the top 50 YouTube advertiser in the world right now, starting from $0, not a public company. Creatives fully in house & I see room to 10x

CPC doesn’t matter

I will spend $1million per day on Google ads

POV: Porsche Resturant just delivered your steak and eggs order to your balcony sky pool

Over 0.1% of Google’s YT ad revenue come from my ads🚀 Top 100 biggest YT Ads Spender in the world🌎

Raw air mattress from DoorDash, no bed sheets. Laptop + wifi. All a man needs

7Million Views in 24 Hours on YT Creatives My Team Made🎊

Another $100k spend day on YT. $200k/d spend tomorrow 🎯🤞

$31k spent on 1 YT ad first 12 hours of launch 💣

New office @ Porsche design tower. Time 2 scale like never before🚀

$70k spent today on YT ads by 5PM🤓 Main spenders created with AI🤖 Just warming up…

app ads king

130-145, “likely higher” 🫠

Nice job, keep crushing @blvckledge

PSA: 🚨 YOU DON'T NEED EXPENSIVE SPY TOOLS TO SCALE TO $1,000,000+ MONTHS ON SHOPIFY! If you have 1 DOLLAR to spend PER MONTH, you can generate over $1million dollars with this research strategy... Let me Explain⤵️ Keywords Everywhere ($1.25 per month): Keywords everywhere is hands down the best spy tool I use & it only costs $15 to use it yearly. Here is how to use this tool & other free tools to find 7 figure products 1. Start with keyword research: Type in the name of the product you want to sell & analyze the monthly search volume using the keywords everywhere chrome extension. I personally target products which generate over 50k searches per month, even if facebook can do majority of the heavy lifting it is important to have enough search volume to run shopping ads & performance max campaigns on google ads to maximize profitability & gain proof of concept. 2. Analyze Trend Data: Sell products which are increasing in demand. If you are a beginner, you can start by selling trending or seasonal products to stack cash ($10k-100k+) Once you have enough capital saved up, you want to focus on longer term products which are increasing in demand over the years with potential growth opportunities in the upcoming years. You can analyze trend data using keywords everywhere Chrome Extension (Image Below) 3. Analyze Competitors Search Volume: Research competitors via google shopping & search for their brand name on Google. If you see the keyword search volume increasing for a specific brand, that means they are scaling! SimilarWeb ($0 Per Month): After you have found a promising product with High search Volume, Increasing in demand, with Verification competitors are scaling, utilize keywords everywhere to verify your competitors website traffic. Validate Website Traffic: For competitor websites, if there is not enough website visitors per month, similarweb will not show any data with the chrome extension. This would be a red flag... A green flag would be if the website visitors are above 100k per month & another green flag would be if the website visitors are increasing month over month Analyze Traffic Sources: Similarweb will show a breakdown of your competitors traffic sources so you can analyze what % of your competitors budget is being allocated towards, FB (social), Google, Display, Email Marketing, Refferals & more... This will allow you to understand the competitors marketing strategy Analyze The Most popular Countries: Similarweb will show the highest spending countries so you can get an idea of which countries to target on your advertisements. BONUS POINTS: If you have experience in the EU markets & see a competitor scaling hard ONLY in USA, you can tap into these markets to achieve lower CPAs than your competitors by finding a "gap in the market". A "gap in the market" is simply an unserved pool of customers which typically leads to lower advertising costs. Facebook Ads Library (Free): If you are a Facebook first advertiser, or even if you are starting on google, the facebook ads library is a gold mine to understand how your competitors are marketing & how aggressively they are scaling. # of Active Ads: Start by analyzing the # of active ads from your competitors. A great sign is if you see 50-200 active ads in your competitors ads library. The reason being, most advertisers will start with only 10 adsets when testing a products with a maximum of 3 creatives. If you see 50-200+ Ads in your competitors ads library you will know they are likely scaling the brand & have exited the testing phase Angle Research: Before developing your marketing strategy, analyze the top performing angles by your competitors & do deep research to understand how they are marketing to their customers. You can see the # of active ads per creative & this will give you a short cut on which angles to focus on. Remember, The competitor who understands the customer the most will win the game of paid advertising. Build a customer avatar by utilizing the learning experiences inside of the facebook ads library so you can get an idea of who you will be advertising & speaking to in your copywriting... FINAL THOUGHTS: Product research is one of my biggest strengths in e-commerce & this above process which I revealed today is 100% proven to find products which can scale beyond $1million dollars per month. Your favorite influencers here on twitter and youtube are misleading you, telling you to break the bank & pay hundreds of dollars per month for useless garbage... I have been offered affiliate deals from expensive spy tools to sell to my audience, yet I have NEVER posted any affiliate link, I do not sell any course or paid group... If you appreciated me sharing this today for free, please give it a retweet, like comment & engage so more people can be aware of how easy it is to find profitable products which scale beyond millions of dollars Enjoy!🍻 - Ryan

$20,000 adspend in one day🤝

How to Enable Countdown Timers: Create a New Response Search Ad & type in the Following Phrase in your Headline 1 { This syntax will trigger the dropdown "Countdown" which enables the ability to create a Countdown Timer Select "Countdown" then proceed to the next steps

Every Brand should be utilizing Countdown Timers in their Responsive Search Ads before Black Friday It will Boost your ROAS & Provide REAL Urgency! Heres how you can Copy & Paste my Strategy >>>🧵

How to do keyword Research to launch $1m Google Ads campaigns For Dropshipping/E-Commerce brands A thread >>> 🧵

Can't Scale on Google? Here is the blueprint to EASILY increase your sales along with your brands valuation. Even if you are limited by search volume, You can easily scale to $1M+ FULL BLUEPRINT REVEALED >>> 🧵

Remarket to your existing customers: When you have a holiday sale, it is easier to remarket to your existing customers. Your exit intent pop ups can be related to the holidays and the current sales You can Remarket on Google Ads and FB Ads utilizing your existing data

Congruency on landing pages: An important factor that influences quality score is your landing page exp. If you have nailed expected CTR & ad relevance, Landing page experience will ensure your quality score can be 10/10 resulting in lower ad costs and overall higher ROAS

Promotional Extensions: Promotional extensions allow you to easily announce sales to prospects in your google ads. Today is Labor Day, so it will be easy for consumers to see that you have a labor day sale with 40% off if there is a promotional extension enabled on your account

Here is How $100m+ Brands utilize Holidays & promotions to maximize sales on Google Ads! A thread >>> 🧵

[7] Analyze in google analytics We launched a google optimize split test between the main site and the funnel and the results were drastically different. View the Funnel Metrics and Shopify Metrics Below Notice how the funnel has nearly 3x the CVR while increasing AOV