Your loyalty has always shown up for the Pirates. Now every swipe sends something back. The Impact Card for @ECUAthletics, built with @ECUPirateClub and @PlayflySports. Rewards for your loyalty, plus experiences you can't get anywhere else: ecupirates.com/news/2026/9/1…

Big Business on Campus, powered by @PlayflySports, with @Big12Conference Commissioner @brettyormark is out now! Playfly Chairman @maschreiber and @HowieLongShort down with Yormark to discuss: - Creating New Assets and IP - Leveraging Brand Partnerships to Reach and Engage with Fans - The Athletic, Academic and Commercial Upside That Exists Abroad And much more! piped.video/watch?v=6GC4cxtW…

UCF Athletics 🤝 @GetSpectrum This multi-year partnership will connect Spectrum with Knights fans throughout the year, from football game days and podcasts to digital content, student-athlete collaborations and community initiatives across Central Florida.  Details: ucfknights.com/news/2026/09/…

We made history on @espn 👀 The 2026 @Opening_Spike Classic averaged 263,000 viewers across four matches, delivering the second most-watched regular season match ever on ESPN! Bringing elite matchups to fans and celebrating women's sports at the highest level is why we do what we do, and getting to grow the audience in the process is even better 👏

The news is out... Playfly is one of @Adweek 's 2026 Fastest Growing Agencies! This recognition reflects the momentum we’ve built over the past six years and, more importantly, the opportunities ahead. Today, Playfly is a team of approximately 1,000 people with capabilities spanning media, college and pro sports sponsorship, NIL, premium experiences, ticketing, fan engagement, data and technology. That growth has allowed us to bring more expertise, ideas and solutions to our partners as we help them navigate a rapidly evolving sports landscape. We’re proud to see that progress recognized by Adweek. It speaks to the trust our partners place in us, the ambition of our team and the strength of the platform we continue to build. Congrats to all Playflyers and to other companies on the list! See more here 🔗adweek.com/fastest-growing-a…

🚨 The Road Warrior Program is Back! 🚨 Playfly Sports’ Paragon Sports Marketing is once again launching its Road Warrior Program, the ultimate opportunity for college students who want to break into the sports industry! This remote internship is built for students eager to: - Gain hands-on experience in sports marketing - Travel to live events across the country - Work directly with brands, venues, and fans - Learn from Paragon’s industry experts while making an impact. As a Road Warrior, you’ll support live event activations: everything from managing on-site logistics, premium distribution, and product placement, to serving as the on-the-ground face of Paragon and its partners. Applications open September 14th, so keep an eye on the Playfly website and don’t miss your chance to hit the road and take your first big step into sports!

Introducing Playfly Insights’ first-ever College Football Audience Power Rankings, a new predictive model showing why the teams ranked highest on the field are not always the teams that win the biggest audiences. Some highlights from the model: 🏈 Nebraska continues to prove the power of a loyal fan base, ranking among the 25 most-watched programs in each of the past five seasons despite never appearing in the preseason Top 25 during that span. 🤘 Texas is projected to leap Georgia and Alabama in audience power for the first time since joining the SEC, fueled by Arch Manning, Cam Coleman and a schedule featuring seven preseason Top 25 opponents. 🐯 Clemson is another team where audience demand may outpace the polls. Despite missing the preseason Top 25, the Tigers’ historically strong viewership, passionate fan base and marquee opener against Playfly partner LSU have them projected at No. 22. The rankings give marketers and rights holders a different way to evaluate college football: not simply by who is expected to win, but by who consistently commands attention.

Playfly Sports is helping unlock new revenue opportunities in college athletics. This week, we announced a first-of-its-kind Group of Six jersey patch partnership between @TroyAthletics and Troy Bank & Trust. Brokered by @TroySportsProp, the four-year agreement will put Troy Bank & Trust on the uniforms of all 16 Troy Athletics programs and on coaches’ in-game apparel beginning with the 2026-27 season. The partnership builds on Playfly’s growing work around jersey patch inventory, following our first-ever collegiate jersey patch agreement between LSU Athletics and Woodside Energy earlier this year. As the college sports landscape evolves, we’re focused on creating high-value commercial opportunities that pair the right inventory with brands that have an authentic connection to their communities. Read more about the partnership🔗 bit.ly/4y5tsIm

New @PlayflySports study shows college football preseason @AP_Top25 isn't reflective of teams predicted to crack 25 most-watched on TV 🔲Last 5 years: 31% of preseason top 25 didnt crack top 25 in viewership 🔲@HuskerFootball fans watch -- ranked or not sportsbusinessjournal.com/Ar…

A new way to connect better sleep with some of the most passionate fans in sports. @MWarehouseLLC and Playfly Sports are teaming up on a multiyear partnership spanning both college and professional sports, bringing the Mattress Warehouse brand closer to fans in key markets across its growing footprint. Together, we’re building a localized strategy that includes professional baseball media in Pittsburgh and Philadelphia, as well as new partnerships with the University of Maryland and UCF, where Mattress Warehouse will serve as the Official Mattress Retailer. By bringing college and pro sports together within one connected strategy, we can meet fans across the teams, schools and communities they care about most — while helping Mattress Warehouse introduce more consumers to its mission of improving lives through better quality sleep. The partnership will also use custom research from Vision Insights to measure impact and help inform the strategy along the way. Here’s to reaching new fans, strengthening local connections and helping more people get a better night’s sleep. Read more 🔗 bit.ly/4xm38K7

Top stories from this morning's D1.ticker: ➤ @PlayflySports CEO Craig Sloan on NIL & fans ➤ @Oklahoma_AD talks FB HC Brent Venables' new deal ➤ @flovom & @DrMicahParker on revenue ➤ Latest CSC memo ➤ Big 12-Monster pushback Read more: my.omeda.com/portal/report/E…

We’re excited to expand our partnership with @PepperdineWaves as the Waves prepare to open The Mountain at Mullin Park later this year. Playfly will lead outbound athletic ticket sales for the new on-campus arena, building on our work with Pepperdine over the past two years across ticket sales training and pricing and packaging strategy. We’re looking forward to continuing our work with the Pepperdine team and helping build excitement ahead of opening day. Read more🔗bit.ly/3SbNRfH

We’re proud to welcome @DoorDash as the Official On-Demand Delivery Partner of @LSUsports! This partnership brings DoorDash’s “Don’t Fan for Free” campaign to LSU fans this football season, featuring Coach Lane Kiffin and an all-new fan experience in Baton Rouge for the LSU vs. Clemson matchup on September 5. We’re excited to partner with DoorDash as they expand their college sports footprint and look forward to what’s ahead. Geaux Tigers & @LSUSP! 🐯 🔗bit.ly/3UePNoi

Another season of connecting UTSA fans to the Roadrunners 🤝 Through UTSA Sports Properties, Playfly Sports is proud to help bring the Jeff Traylor Radio Show back for its seventh season, creating another platform for @UTSAAthletics to engage fans, deliver value for partners and strengthen its connection to the San Antonio community. We're proud to work alongside the Roadrunners and The County Line to build meaningful opportunities that bring together fans, brands and the broader UTSA community. Read more🔗bit.ly/4qx7Lym

NCAA enters into sponsorship sales agreement with Playfly Sports. ncaa.org/ncaa-enters-into-sp…

Coming next: a cobranded Penn State prepaid card, student ticket lottery access, and a path for students to build toward Nittany Lion Club benefits before they graduate. Pre-register here: pennstaterewards.com

Built on Uptop's rewards infrastructure on @avax, so points post instantly instead of days later. Brokered by Penn State Sports Enterprises, powered by @PlayflySports.

Always leveling up! 🤓 Last week, 20 members of Playfly’s finance and leadership teams honed their agentic AI skills by hosting an in-person AI workshop, facilitated by General-Purpose AI Policy Lab. A strong step forward as we leverage our AI utilization into practical tools that accelerate workplace productivity and operational excellence 📈