The
@WNBA secured a record media-rights agreement, saw franchise valuations rise dramatically, expanded into several new markets and attracted unprecedented attention during
@CathyEngelbert tenure.
But her most consequential accomplishment may have been successfully negotiating a new CBA that included a material increase in player compensation.
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“A year ago, two years ago, the whole narrative was [the WNBA] can't even pay the players, [that there is a need] to start these other leagues [like Unrivaled and Project B] so they can make enough money to live their lives.
They have to go to Europe in the off-season,"
@johnsbrody says to
@HowieLongShort.
That’s no longer the case.
"
@paigebueckers1 can live her life between the [nearly $500,000 annual salary] that the
@DallasWings give her, plus the enormous opportunity [players] now [have] to market themselves.”
“A lot of that credit has to go to the WNBA leadership team.”