People act like data centers didn't exist before AI but don't realize just how much processing the modern Internet needs. Banking? Data centers. Video streaming? Data centers. Cloud storage? Data centers.
We even had data centers before the Internet, though they were different, in 1945 for the ENIAC. The big difference is capacity. That's how much compute the data center can perform, heat it can move, electricity consumes, and the connection speed.
Upgrading a data center is difficult so many opt for building a new one. Sure it may sound inefficient but in the grand scheme of things, for the modern Internet to function (even before AI), many opted for building a new data center.