Does political texting work?
In 2026, that's a $750,000,000 question.
@xscreenmedia recently tested persuasion texting and came to many of the same conclusions we've found to be true over the past 8 years:
They texted 50,000 voters (low-turnout Republicans and high-turnout Persuadable voters), and measured against the control audience:
--"Ad recall in the test market increased by 22 points, a 16-point difference over the control market"
--Young voters (who are the hardest to reach with traditional channels) "were the most likely to recall the messaging"
--frequency matters! "people who had seen our ad six or more times viewed the issue positively, while the rest of the electorate viewed it very negatively"
--Voters who received texts dramatically changed their voting preference (see attached graphic)
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So there you have it (again). Texting works (when done right).