there are so many everyday demos that could make ai, personal agents, & agents in general feel insanely powerful to normal ppl & yet ai companies keep choosing things like booking flights, planning travel, or god forbid planning a god damn wedding.
these are not everyday problems. they’re relatively rare events & worse for a lot of ppl they’re actually part of the joys of life. the best demo should make someone feel pain they already are familiar with disappearing. almost every company gets this wrong. they optimize for spectacle instead of relief which is fine in some cases but it doesn’t last.
one of my favorite historical examples is a product called head on.
the ad showed someone with a headache, then showed them applying the product directly to their forehead while repeating:
“head on. apply directly to the forehead.”
beautifully simple. you instantly understood the product, the problem, & the value. ai companies should be doing the same thing.
show me the annoying thing i deal with every single day then make it disappear. it’s not sexy, i guarantee it will work. when jobs demo’ed the iphone he picked universal simple problems that the iphone did better than anything else on the fucking planet.
anyway, thanks for coming to my ted talk.