I've scaled 2 schools. Now, I help trade & vocational schools scale enrollments with proven out-of-the-box strategies. I hold a PhD (Public High School Diploma)

DFW area
Well, now that we've zoomed by 10k followers... let me reintroduce myself. I’m not a policy guy. I’m a builder who learned the system by getting my hands dirty. I’ve started businesses, made mistakes, burned time and money, and figured things out the hard way. Somewhere along the way, I realized the biggest leverage point wasn’t another app or funnel. It was helping people get skills that lead to real jobs. Now I build and advise trade schools. I work with workforce boards. I help founders turn “training programs” into actual pipelines to employment. Here’s the truth from inside the machine: The trades aren’t dying. They’re being ignored. And while we argue about college ROI, every city is quietly short on the people who keep the lights on, water running, and systems working. If you’re into skills over status and building things that actually matter, welcome. Newsletter and services below. tradeschoolsecret.com/
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Don’t hate me but we didn’t understand the hype at the Savanah banana game. My kids saw some friends and ended up walking around most of the time. My wife and I couldn’t really hear anything and there was so much going on to pay attention. We left half way through it. But hey, it must work at 100M per year.
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Im taking my family to see the Savannah Bananas right now and I’m going to study the business more than the baseball. Their parent company is estimated to generate $100M+ annually, they sold 2.2M tickets in 2025, and they’ve built a waitlist in the millions. They didn’t invent baseball. They reinvented the customer experience around it. Every business owner should be paying attention to what Jesse Cole built. I’ll report back with pictures soon. $100,000,000 million. Wild!
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Hector Resendez - Trade School Secrets retweeted
Why does one video spike while the next one flops? On the surface, they might look identical. Both were targeted at the same audience: college-educated men under 40 with high disposable incomes. Demographics tell you who COULD watch. But they don't explain why someone would. Try planning your next video with that. Should you do a case study or an explainer? Share some quick tactics? Or post a long-form interview? Demographics won't give you the answer. Instead, find out: Why did they click? What were they looking to get from your show? Usually it's tactics, insights, or just good old entertainment. Not their age, income, or education. Are you giving them what they want?
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Brad is the man. Check this out .
I just lost a 6-month-long bid/proposal. Countless Zooms, research, and time. But that's okay! Now is a good time to introduce what my company actually does. We have one slot open this quarter. If you know anyone we can help, send them this post. We've helped 11 businesses scale from $1M a year to $10M a year with advertising. Our advertising agency is unique because: 1. We have a great team in the office (no outsourcing), with experts on each platform. 2. We manage ads on all platforms: X (Twitter), YouTube, Google, Meta, Reddit, ChatGPT, and TikTok. 3. My team is managing $3M a month in ad spend right now and is in your account daily. 4. We only work with 4 companies per quarter. 5. Our team acts as your fractional CMO and does everything we need to do to scale your company (SEO, emails, retargeting, whatever it takes). 6. The mission is simple: get you an ROI so you can make more money. So if you know anyone who needs to generate more leads and more sales and wants to scale with profitable ads with a team they can call on speed dial, tag them or send them this post. Thank you for your support, friends!
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I’m seriously thinking about starting a nonprofit to help kids get into the trades. Not just talking about skilled trades. Actually removing the barriers. Laptops. Boots. Tools. Scrubs. Certifications. Maybe even paying for the training itself. There are a lot of kids who would probably thrive in the trades, but nobody is showing them the path or helping them get started. I’d love to build something locally first and see where it goes. Anyone here own or run a nonprofit? Good idea or am I underestimating how much work this is?
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It still blows my mind that my neighbor makes around $250,000 a year tinting windows. No college. No trade school. No huge shop. He literally drives to people's houses and tints their cars. Avg. ticket is around $600, and he's usually done working by noon on Fridays. Why don't more young people start businesses like this?

ALT Coating Detailing GIF by Ceramic Pro USA

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Hector Resendez - Trade School Secrets retweeted
Check out this example from a recent Mark Rober video. He really wants his audience to know that the car thieves are young and not very bright. But he knows they're probably multitasking, so he reminds them. It might seem like overkill, but once your audience gets lost, they're more likely to leave than go searching for what they missed.
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Hector Resendez - Trade School Secrets retweeted
Check out this clip of Shark Tank's @robertherjavec "It's your responsibility to be heard" Herjavec said that to a founder on Shark Tank. He admits he was grumpy, probably hungry, and not really paying attention. Creators, that's your audience. They're half watching while doing something else. Driving home after a long day, working out, or preparing dinner. This founder's product got them in the door, just like packaging did for your video. But whether they listen to what you have to say is a separate challenge. The best creators assume nobody's fully listening and design their shows to anticipate the problem. They clicked on your show for a reason. Now it's your responsibility to keep them watching.
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Hector Resendez - Trade School Secrets retweeted
Clear your Thursday. Golf with Jason is coming October 8th. Grab your clubs, we'll see you on the course.
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Money Mike will break the internet with his records. It blows my mind that companies out there don't use you to save time and money.
A dealership told me to stop selling so many trucks. Seriously. I was breaking commercial-vehicle sales records and they capped how many deals I could do. So I left and started Glynn Fleet. In hindsight, it was the best thing they could have done for me.
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One of my favorite games to play is on this platform. It’s called speaking your mind and smashing buttons on here. And you get paid to do it. The American dream is alive 😂🙌🏽
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I think people make starting a business WAY too complicated. You don’t need an app, investors or some revolutionary idea. Learn WINDSHIELD CHIP REPAIR. Start mobile. Go to the customer’s house or office. Then start calling used car lots, rental fleets and small dealerships. You see them parked at car washes. Imagine averaging just $75 per repair and doing 6 per day. That’s $450/day. Do that 5 days a week for 48 weeks and you’re at $108,000 in revenue. One person. One vehicle. One specialized skill. I’d rather help an 18 year old start something like this than tell them they need to come up with the next billion-dollar startup. Day 263 tagging @mikeroweworks and bringing awareness to the trades.
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No way you get this right. This guy is a business owner and has magnet signs on his doors. Based on his other pictures can you guess what he does? 😂
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Math tutor is the answer. Blew my mind. 😂
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This is the best post you’ll read today. Well said my guy.
One of the strangest financial things we do in America is ask an 18-year-old who has absolutely no idea what they want to do with their life to pick a degree, borrow money for it, spend four years pursuing it and hope 22-year-old them still wants the career 18-year-old them picked. And somehow we’ve decided this is the “safe” path. College can be an incredible investment when you know what you’re buying. You want to be an engineer? Doctor? Accountant? Architect? Attorney? Great. There is a defined career on the other side and the degree is part of the price of admission. But “I don’t know what I want to do, so I’m going to college” might be the worst possible reason to spend six figures. Because tuition isn’t even the whole bill. Housing. Food. Transportation. Books. Fees. Interest. Four years of living expenses. And four years where you could have been earning money instead of spending it. The published annual student budget at an in-state public four-year college is now roughly $31,000. That’s about $124,000 over four years before accounting for the opportunity cost of not working full time. And nearly half of bachelor’s degree recipients graduate with student debt. Among those who borrow, average debt is around $30,000. Now compare that with an 18-year-old entering a skilled trade. They’re earning while learning. Accumulating thousands of hours of experience. Increasing their compensation as their skills improve. At 22, while their college counterpart is applying for an entry-level job, they may already have four years of earnings and four years of experience. But here’s the risk we almost never price into the college decision: 18-year-olds change their minds. The kid who thought he wanted marketing discovers sales at 24. The psychology major discovers commercial real estate at 27. The communications major realizes she wants to own a business at 30. Your degree doesn’t magically reprice itself because you finally figured out what you’re actually good at and want to spend your life doing. You already spent the money and the four years. Meanwhile, learning to weld, wire a building, repair HVAC systems, plumb a house, operate heavy equipment or maintain industrial machinery gives you something tangible: a marketable skill somebody will pay you for. And the ceiling isn’t the wage. Electrician → master electrician → truck → apprentice → second crew → five trucks → business owner. I’m not anti-college. I’m anti-spending $100,000+ because we’ve convinced an 18-year-old without a career plan that wandering around a university for four years is inherently more responsible than getting paid to learn something useful. If you know exactly why you need the degree, go get it. If you have no idea what you want to do yet, that’s perfectly normal. Maybe that’s a reason to WAIT before making one of the largest investments of your life, not a reason to make it. cc: @TS_Secrets
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If you know someone with a YT channel. Tag them or show them this. Many host never ask the right questions.
This is what makes Steven Bartlett elite. He takes a guy who’s known for his hilarious skits and asks him about his tough childhood. 99% of interviewers would just keep asking about the skits. How long they take to create, public blowback, etc. But tying his trauma to his comedy? ELITE.
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Forklift Rescue loves QUO.
Today, we're launching Quo Agent. Quo Agent is an AI agent inside @gowithquo that finds answers and takes actions inside customer conversations on you behalf. You can ask it things like: → How many calls did our team miss last week? → What's the latest with [Person] from [Company]? → Find top 10 prospects who are most ready to buy from the last 2 days who we haven't gotten back to in the last 6 hours. It handles the work that comes next, too. It can draft a reply, create a task, or update a contact, all while you keep control and approve everything. Quo Agent allows you to spend more time investing in your customers and less time digging through conversations. Try it out here: my.quo.com/ask ps – it’s free during beta + available on web & desktop
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Attention to everyone that has a YT channel. 95% of you aren’t asking the right questions and need help becoming a better story teller. This is your sign to follow this guy @ProdEdge Pros 2 Emmy’s Producers shows on Netflix and Hulu Storytelling expert Cons 49ers fan Dodgers fan Can’t bench his own wieght
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This is the best man of my wedding and best friend. What he left out is he won 2 Emmy’s and now wants to help creators as 95% of you are doing YouTube channels wrong 😂 Go follow him now before he becomes ever more rich and famous.
With football season underway, I thought this would be a good time to introduce myself. I’m Brian and this is me at the 2026 United Bowl. What’s the United Bowl? It’s the championship game for the United Football League. What the UFL? It’s a football league full of former and aspiring NFL players. Why should you care? Because if you love football, you’ll love the UFL. Why am I telling you this? Because the incomparable @RepoleStable hired me and a very talented group of people to tell the story of the 2026 season. His first as owner of the @TheUFL For 20 years I’ve helped networks and brands tell stories on the small screen 📺 and now I want to help Creators tell stories that resonate on every screen.
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