Chief Marketing Officer, NA for Kraft Heinz. Former CMO of Pepsi. Passionate about creativity, marketing, and culture. All views and posts are 100% my own.

New York
Todd Kaplan retweeted
Kraft Heinz CMO Todd Kaplan on why consumer insights are one of the most important drivers of innovation and company growth. 🎥: @AnnBerry_NYC
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.@KraftHeinzCo is partnering with the @NFL. Leading the charge is CMO @T_Kap. We spoke with Todd Kaplan on The Breaking & Entering Show to get some more details, future plans, and key insights for the partnership. Thx Todd for joining the Show 🤝 Full vid: youtube.com/watch?v=sL4PXTH0… #marketing #advertising
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Todd Kaplan retweeted
The new legend of the tailgate? CHUP! CHUP! CHUP! Sign ch-up for the KegChup at heinzkegchup.com
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We spoke to Todd Kaplan, CMO of Kraft-Heinz, about how he’s been transforming the brand’s marketing by creating cultural moments, and thinking outside the box. Read More: complex.com/pop-culture/a/sh…
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Todd Kaplan retweeted
You'll probably want some fries and ketchup after watching this 🍟 🍅 @HeinzTweets has launched a new global campaign, “Looks Familiar,” spotlighting the uncanny resemblance between its iconic logo and the fry boxes served at restaurants around the world. The work makes a simple point: when fries are on the table, there’s only one ketchup that belongs beside them. bit.ly/3JS2RuA
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Ever wonder if your fries were trying to tell you something? 👀 🍟 🤔 Excited to share our latest Heinz campaign - “Looks Familiar” - that shows the inextricable link between fry boxes around the world and our iconic Heinz keystone logo! Huge congrats to the entire team - excited to see this one out in the world! Let’s gooo! 💪 🚀 #Marketing #Creativity #Advertising @HeinzTweets @KraftHeinzCo
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Todd Kaplan retweeted
Rethink, highlights the similarities between the ubiquitous French fry holder and Heinz’s keystone logo shape. thedieline.com/heinzs-latest…
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This needs a network slot.
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Todd Kaplan retweeted
6 Wienermobiles. 1 iconic track. This is the Wienie 500. Tune into the Fox Sports app on Friday, May 23rd. AI generated content. Do not attempt.
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Hot dogs RACING at the Brickyard?! 🤯 🌭 @oscarmayer is joining forces with IMS for an epic #CarbDay celebration, including the first-ever #Wienie500!
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Todd Kaplan retweeted
You heard the man. Let’s spread that #MUSTAAAAAARD #HEINZ

Thank you!

www.heinz.com
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Todd Kaplan retweeted
You heard the man. Let’s spread that #MUSTAAAAAARD #HEINZ MustardXMustard.com
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Let’s gooooo! 🔥
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You heard the man. Let’s spread that #MUSTAAAAAARD #HEINZ

Thank you!

www.heinz.com
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Todd Kaplan retweeted
There is only one @mustard It has to be #Heinz #MUSTAAAAAARD
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BOOM! Song of the year, Record of the Year, and more - 5 @Grammys last night for @kendricklamar and @mustard! 🤯 Can't wait to kick off our epic #HEINZ partnership with #MUSTAAAAAARD!!!!! LFG! #GRAMMYs  #Grammys2025  #Marketing @HeinzTweets
Two mustard legends, together at last. #MUSTAAAAAARD #Heinz @mustard MustardXMustard.com
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Lets gooo!!! Huge congrats to @mustard and @kendricklamar on winning album of the year at the #GRAMMYs!!! #MUSTAAAAAARD #Heinz MustardXMustard.com
Two mustard legends, together at last. #MUSTAAAAAARD #Heinz @mustard MustardXMustard.com
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Todd Kaplan retweeted
Two mustard legends, together at last. #MUSTAAAAAARD #Heinz @mustard MustardXMustard.com
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