If you’re using AI to write, how do you make sure it still sounds like you?
Jorge Alvarez, Founder of evolveIQ, joins Matei Zatreanu on The System2 Podcast to talk about how he’s using AI in marketing and go-to-market, and how much the job has changed since his time at American Express and Two Sigma.
In this clip, Jorge shares how he gets AI closer to his own voice by giving it his messaging, point of view, writing rules and a lot of context.
The full conversation also gets into founder-led marketing, why cold email has gotten much harder, what AI lets smaller teams do today, and where marketing could be headed as these tools keep getting better.
Watch the full episode:
piped.video/watch?v=Ldwa06X4…