This account is a documentary, not a sermon. Itโs my journey, not instructions for yours.
My name is Craig. Iโm 50, live in South Florida, born in Canada. โSCHD STANโ is a persona. Itโs fun. I love
$SCHD, but itโs not my only holding, and this isnโt a cult.
Iโm a long term investor focused on balance. I believe you can take something from every investing style dividends, growth, value and build your own approach.
If you own both value and growth, you donโt have to chase performance when cycles shift. Youโre already in it. Thatโs how I invest.
My largest position is the S&P 500. I DCA into it every two weeks no matter what.
$SCHD is number two. I also own individual stocks like
$GOOGL,
$AAPL,
$META,
$AMZN,
$V along with ETFs like
$SCHG,
$FDVV,
$CGDV,
$DGRO,
$SMH $VYMI.
So why do I talk so much about
$SCHD? Because I think itโs one of the most misunderstood ETFs out there. Itโs not just about yield. It combines a strong starting yield, consistent dividend growth, and solid long term appreciation. To me, it helps balance out a portfolio that leans heavier toward growth and tech. Not instead of growth, alongside it.
My goal is to steadily build my
$SCHD position to $1M+ over time, creating a growing income stream for myself and my family for years to come.
On this account I track my journey, share thoughts in real time, estimate SCHDโs quarterly dividends, and run my own version of the annual reconstitution to anticipate additions and removals. I also highlight dividend raises across holdings, report earnings for major holdings, post daily price updates, and share news on the fund and the companies it holds. All to better understand how it works and share that with anyone interested.
Outside of investing, I enjoy running, watching football, movies, doing push-ups, and spending time with my family.
Iโm not here to tell you what to buy. Just showing how I do it.
Step by step. Share by share. For the long run.
Letโs chat. Tell me how youโre building your portfolio. Ask me anything about mine or
$SCHD, how I think about it, how Iโm building it. Thanks for stopping by to read this. ๐