I help @clerk grow | Go Sox | Go Bills | I like sharks
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Always be tryin’
The #1 marketing lesson from Monaco:
Monaco has our first marketing hire starting today. I’ve been doing marketing for the company with <10% of my time. I don’t have much marketing experience prior to Monaco (I’ve been in sales most of my career). My #1 lesson: just try things.
The animation below represents my experience perfectly. The data isn’t mine, but anecdotally seems correct. 9 out of 10 startups never try something new. Most that do, fail and quit trying new things. The top 1% just keep shooting. Keep shooting.
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Alex Rapp retweeted
Starting to think the "Super” El Niño predicted this winter is just big ski pass controlling the media
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Final day of @clerk Growth Shop: measurement and testing.
As onboarding moves into the CLI, traditional web attribution only tells part of the story.
We’ve begun to map a new funnel & started evals with @gauge_sh & @2027dev to understand performance & find where agents get stuck.
This frames the attribution challenge clearly without feeling uncertain & gives us forward momentum for measurement framework.
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Day two of @clerk growth shop pushed agent tooling forward:
- Started mapping every agent entry point to a consistent CLI path
- Refined CLI vs. MCP roles & dashboard coverage
- Surfaced ~250 API commands agents often miss
- Moved CLI-first Next.js quickstart closer to merge
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Wheels up with @nickparsons to this week’s @clerk shop with the rest of the growth & data team.
Full week of agentic adoption, AX, and how we can make our CLI even better
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Alex Rapp retweeted
how to make your site readable by ai agents:
1. add an llms.txt so search tools stop guessing urls
2. check your server logs, not your analytics
3. serve a markdown version of every page
4. support content negotiation headers
5. rethink your JS-only widgets
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It happens. You just have to keep trying new things. Just like you did before that led to everything working.
Gotta talk about the good and the bad right? I noticed our signups / conversions are pretty weak this month.
TLDR everything is downstream of us getting less traffic to the site. Our google referrals have basically halved this year (chart below).
Makes sense, since even anecdotally, I find myself using google less and less.
What's the answer? No short term fix. Need to explore other channels: youtube, newsletter, creators etc.
Current strategy of "just write content" seems to be on the way out in terms of efficacy.
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I love these types of posts. You get insight into the core memories & learnings of someone’s journey
This is my last week at @laravel
9 things I've learned and want to remember
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Alex Rapp retweeted
Great example of disciplined marketing...
Call out the *one* thing that's most obviously painful at your competitor, and stop there. Adding more points pulls focus away from the area you're strongest on.
For Clerk, it's "We're like Auth0 but better for React"
Pleased to see Lovable, Profound, and n8n deciding to scale in Boston.
I maintain that SF might be a great place to start, but is a brutal place to scale.
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Daniel is a legend! Any team in need of a UI/UX designer should reach out.
Yesterday was my last day at @clerk almost 2 years of building beautiful things with amazing people, and I couldn't be more grateful 🖤
I am open for a new team where I can be valuable and create website design, branding, illustrations and animations to enhance the visual style of the product 🤘
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