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i usually tell this in snippets, but here's the origin story.
born in la, found myself in high places in my 20s which is when i met a grungy dallas rapper 19, fake gold grills, nappy braids, and a nowitzki jersey. we clicked.
he offered me a job.
he was @PostMalone
Apr 2, 2025 · 8:36 PM UTC
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2/11
40+ countries, 6+ tours, and 4 years later, congratulations was #4 on radio, rockstar was coming out...
id been on this train awhile, and knew this was my last stop.
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3/11
quitting the job means quitting the camp.
tried licensing production music to tv networks, and failed... miserably.
the creator economy was booming, so i built the "jingle player," which became slip.stream (acq jingle punks this year, ironically)
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4/11
the music world led to gaming. was brought into @FaZeClan working directly for ex-CEO, LT.
covid cut that short, but maintained and even grew my relationships with @Banks , @TaavCooperman , etc.
grateful for them both.
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6/11
then the lightbulb went off, and @artcade_gg was born, putting fred segal back on the map and providing the first web3 physical point of interest in LA.
the place was electric, and became my home (roo's too)
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7/11
hosted @ParisHilton @MeghanTrainor @cxmmunity @Mattel
curated #NFTLA ft. @dustyX_io , @NumanUK , @verticalgrowETH @thugbirdz (caw) + more
even @vohvohh web3 genesis story, and now look at her (proud of you!)
cc: @MediaGiraffes // @solanasteve_
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2023: while navigating web3, gaming, creators, iohk tapped me to build a digital double platform.
AI was on the bleeding edge then of what's everywhere now. terrifying even then - we heard endless "no" from talent.
despite the vision, leadership sank the ship.
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9/11
fast forward to now, 2025.
epiclootlabs builds agentic utility and gamification layers for web2/web3 entertainment properties, scaling creator and fan engagement with an emphasis on retention.
we advise joi.com, @woddlebaby and avie.live
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we created @g0xxip to serve as the perfect web3 music case study for an upcoming music product that lowers the barrier between super fans and creators.
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#slashraid uses blockchain security to ensure authentic music streaming within communities on discord and telegram, at scale.
through music pvp, we uncover superfans and close the gap between them and their favorite artists.
cc: @palis @dede999016 @Boudy__08
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reflecting on this wild decade-plus journey from music to tech to web3... to pushing boundaries and keeping the music alive
to pushing boundaries and keeping the music alive
0x0x,
alec aka @DshRndr
ps. a huge special thank you to my muse, my girlfriend morgan❤️
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