Profitable advertising made simple
Palo Alto
- Tweets 6,988
- Following 8,280
- Followers 19,555
- Likes 2,816
AppLovin retweeted
48 out of 50 @AppLovin incrementality tests came back positive at @CommnThreadCo in 2026.
Tony Chopp’s (@tonychoPPC) BFCM predictions for the channel based on last year’s performance.
Garrett Hord has spent 8 years at CTC through the Facebook boom, COVID surge, post-iOS correction, and every BFCM cycle since.
In today's episode, he shares four Q4 patterns he uses to back-check plans before BFCM.
Watch the episode → commonthreadco.com/blogs/eco…
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The Pets Table came in skeptical. We respect that.
They ran an incrementality test with @HausAnalytics to verify our numbers. We love that even more.
The results? Truly incremental, strong customer quality.
"I'm definitely going to have AppLovin as part of my marketing mix." — Dovas Zakas, Co-Founder & CMO, The Pets Table.
#DTC #ecommerce #performancemarketing
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🚨 Lead Gen Advertisers: We want to hear from you.
We’re exploring how we can make AppLovin a much bigger channel for lead generation, and our engineering team wants your input.
If you run paid lead gen, we want to understand what you optimize for, your goals, and what you’d need from AppLovin to scale.
The more demand we see, the more we can prioritize building for lead gen.
Survey below 👇
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Big thanks to @theallinpod for having Adam at the All-In Summit.
If you couldn’t make it, this is a great opportunity to hear directly from our CEO about AppLovin, our business, and where we’re headed.
All-In Summit: AppLovin CEO Adam Foroughi
-- Inside the mobile games advertising giant
-- Is your phone actually listening to you?
-- Why the agent economy skips the average shopper
-- $1B of EBITDA at a $3.8B market cap, and a $6B buyback
++ much more!
(0:00) Adam Foroughi joins the Besties!
(3:07) Discovery vs search & is your phone listening?
(10:04) IPO tumble & becoming your own best investor
(16:00) Privacy rules, Apple's crackdown & how agents change people’s shopping
(20:00) How a lean team beats the giants, margin moats & building in China
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AppLovin retweeted
All-In Summit: AppLovin CEO Adam Foroughi
-- Inside the mobile games advertising giant
-- Is your phone actually listening to you?
-- Why the agent economy skips the average shopper
-- $1B of EBITDA at a $3.8B market cap, and a $6B buyback
++ much more!
(0:00) Adam Foroughi joins the Besties!
(3:07) Discovery vs search & is your phone listening?
(10:04) IPO tumble & becoming your own best investor
(16:00) Privacy rules, Apple's crackdown & how agents change people’s shopping
(20:00) How a lean team beats the giants, margin moats & building in China
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AppLovin retweeted
Hanging with two goats, the masterminds behind @AppLovin and @bendingspoons. 🐐🐐
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AppLovin retweeted
Applovin CEO, Adam Foroughi, on stage at All In Summit.
“Here’s something that got us to this point, we never think we won….there’s this ability to take on giants if you remain lean and move faster than them.”
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AppLovin retweeted
Help me make our next great hire and I’ll fly you first class anywhere in the world + have an assistant plan the vacation of your dreams.
We’re hiring 3 roles focused on Consumer, AppLovin’s fastest-growing vertical:
📞 Inside Sales
🎬 Creative Video Producer
✍️ Content Marketing
Huge opportunity. High-impact roles. Lots left to build.
Refer the person we hire and the trip is yours. Check out the thread below for more information.
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AppLovin retweeted
3 weeks into AppLovin on a new brand. 600+ creatives uploaded and tested. Spend up 10x.
And they're already hitting target. NC ROAS is 30% higher than Meta.
What other channel does that in 3 weeks????
We're building a real second acquisition channel next to it. Same CAC discipline, different inventory, buyers Meta wasn't reaching and their CPA even went down.
The shit I hear every day: "I just don't think my customer is on here."
Well guess what. The buyers we're picking up on AppLovin aren't the same people converting on Meta. That's the whole point.
The moment is different too. Your ad lands between levels, full screen, while they're actually enjoying themselves. Not buried in a doomscroll of brain rot with Sydney Sweeney saying "sports" on loop. Nobody's scrolling past you.
We're 3 weeks in and just getting started.
I love it when brands don't believe me and I prove them wrong.
#AppLovin #Shopify #MetaAds #DTC #EcommerceMarketing #ROAS
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Tomorrow.
If you haven't registered, here's your reminder. 👇
On Sept 10, @ridgewallet, @hexclad, AppLovin, and @HausAnalytics are getting in a room together for a live masterclass unlike anything we've done before.
@Seanfrank and @couuor are pulling back the curtain on Ridge's holiday gift campaigns.
HexClad's @connorrolain and @londonspilker are sharing how they're driving net-new customers.
We're joining @oliviaakory from Haus to show how to know a channel is working before you bet your holiday budget on it.
Save your spot. 👇 9operators.com/holiday
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AppLovin retweeted
Final Update: $1M Day. @ecom_rg & I did it again. I literally brought you with me through a weekend of scaling. Will do the same again but a lot more detailed next time. @AppLovin carried about 200k/day spend, again with higher Roas than meta on all attribution models. Ask anything under the post, i’ll answer it.
Update: 40% Up. Idk why it didn’t kick in during the night time as much but definitely started spending crazy in the morning USA hours. Btw i also heavily dayscaled Applovin. Works better than meta in my opinion as the increase ( & decrease ) in budgets are felt way quicker.
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AppLovin retweeted
I just had lunch with a founder who is coming on the show soon. He told me Applovin is crushing for them. Then immediately after said: “Can’t talk about that on the podcast. Don’t want my competitors to know.”
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AppLovin retweeted
Sometimes working hard, keeping your head down, and ensuring those you work with win does pay off :).
Appreciate the love @aryehMaxx and @triplewhale. We look forward to helping your customers crush it this BFCM.
@AppLovin has quickly become one of the most talked-about ad channels in ecommerce. But does it actually create incremental revenue?
Or is it just good at claiming credit for conversions that would have happened anyway?
We analyzed 12 months of data across 755 shops using three different measurement methods:
- Attribution
- MMM
- Real-world geo holdout tests
Here's what we found:
1. AppLovin generated a 2.90 lifetime Triple Attribution ROAS, compared with 2.08 across the other platforms in the study. 61% of qualifying shops saw a higher ROAS from AppLovin.
2. Our Foundation MMM found that 66% of AppLovin advertisers had a higher expected incremental return per additional dollar than their own benchmark across other platforms.
3. Five of seven geo holdout tests produced statistically significant results. All five showed positive revenue lift, averaging 8.3% and ranging from 3.5% to 13.5%.
4. AppLovin represented only 7.7% of combined ad spend across the cohort.
TL;DR: AppLovin is creating real incremental revenue. The results show that AppLovin deserves a legitimate test with enough budget and runway to prove itself, especially before BFCM.
Full report: triplewhale.com/blog/applovi…
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AppLovin retweeted
CTC tested AppLovin and the results were so strong that the team initially assumed something was wrong.
@RSteveData, Director of Data @CommnThreadCo, said "Our AppLovin test came back at 252% for a brand. And we’re like, ‘This can’t be right.’”
They tested again and saw a 171% increase.
“If you’re going to double the spend, triple the spend in this channel, you’re still getting great returns.”
Since then, CTC has put approximately 15–20 brands on AppLovin.
“Pretty much 90% of the tests have come back with over 100% incrementality. Some as high as 300% and 400%.”
The results were so unusual that they repeatedly checked for technical problems.
But that’s exactly why the channel is exciting.
@chrislukehall: "The days of Meta arbitrage, they are over.”
Brands are searching for another place to find new customers who don’t already know them at an efficient price.
@ecommcowboy is live M-F at 12P CT.
Consumer Sentiment about Future Purchasing and Spending continue to improve, but are also below the last 3 years at this time.
I hope this improvement continues. We have ground to make up, especially on Future Sentiment.
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AppLovin retweeted
@AppLovin has quickly become one of the most talked-about ad channels in ecommerce. But does it actually create incremental revenue?
Or is it just good at claiming credit for conversions that would have happened anyway?
We analyzed 12 months of data across 755 shops using three different measurement methods:
- Attribution
- MMM
- Real-world geo holdout tests
Here's what we found:
1. AppLovin generated a 2.90 lifetime Triple Attribution ROAS, compared with 2.08 across the other platforms in the study. 61% of qualifying shops saw a higher ROAS from AppLovin.
2. Our Foundation MMM found that 66% of AppLovin advertisers had a higher expected incremental return per additional dollar than their own benchmark across other platforms.
3. Five of seven geo holdout tests produced statistically significant results. All five showed positive revenue lift, averaging 8.3% and ranging from 3.5% to 13.5%.
4. AppLovin represented only 7.7% of combined ad spend across the cohort.
TL;DR: AppLovin is creating real incremental revenue. The results show that AppLovin deserves a legitimate test with enough budget and runway to prove itself, especially before BFCM.
Full report: triplewhale.com/blog/applovi…
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On Sept 10, @ridgewallet, @hexclad, AppLovin, and @HausAnalytics are getting in a room together for a live masterclass unlike anything we've done before.
@Seanfrank and @couuor are pulling back the curtain on Ridge's holiday gift campaigns.
HexClad's @connorrolain and @londonspilker are sharing how they're driving net-new customers.
We're joining @oliviaakory from Haus to show how to know a channel is working before you bet your holiday budget on it.
Save your spot. 👇 9operators.com/holiday
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(1/4) @kitsch is a beauty and haircare brand with a portfolio spanning hundreds of products across haircare, sleep, fragrance, and more.
Their challenge wasn't awareness but ensuring the right product reached the right person.
Here's how they did it on AppLovin. 👇
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(3/4) The results, per @northbeam:
- New-customer ROAS improved 50.1%.
- New visitor share grew 20.9%.
- AppLovin spend grew 3.4x year over year.
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(4/4) Kitsch's CMO, Yingying Kuang: "We grew our AppLovin spend 3.4x and our new-customer ROAS actually improved. That's the opposite of what usually happens when you ramp a channel."
Full case study here. ⬇️ applovin.com/en/resources/ca…
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