Are those people who complain most about "fake news" the same people to digest and disseminate the most "fake news"?
Studies show that online fake news makes up a small percentage of people’s overall media diet... most people encounter very little fake news, a small minority encounters a lot, which inflates the average... those who engage with large amounts of online fake news have particular pre-existing traits such as extremist attitudes, highly conspiratorial worldviews, and intense distrust of (and often hostility towards) establishment institutions. These traits lead them to seek information that aligns with their worldviews and supports their intentions. Because their worldviews are typically wrong and their intentions are often antisocial, this means seeking out a lot of extremist, low-quality information, including fake news. Nevertheless, such content primarily 'preaches to the choir.' Given this, it is unlikely to have dramatic consequences in shaping the audience’s beliefs and behaviours, except for reinforcing pre-existing ideas."
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