General Catalyst just co-led a $31.5 million seed round into a blatant rip-off of my company, Kled. (skip to 40 seconds if you want to skip context) I would typically not speak on things like this, but this level of blatant copycatting is egregious and completely unacceptable, and needs to be made an example of. This is one of hundreds of YC startups who have conducted this disgusting behavior. Unimaginative slop that continues to get rewarded due to nepotism.
Yuri Sagalov
@yuris
May 15
Super excited to colead @LuelCompanyAI’s $31.2M seed round. There are certain teams you meet where you know within 5 minutes that you want to partner with them Luel is one of those team. William and Inigo are incredibly ambitious founders who understand the human data bottleneck from the inside out. They've built Luel to create a scalable, reliable supply of that data — something that will be foundational to the next generation of AI.

May 15, 2026 · 8:25 PM UTC

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This was Luel's reply to this tweet... x.com/tryluel/status/2055415… insane lmao, i literally thought this was a fake account for a second because they claim 500,000 users and you would expect this to have more followers but no this is their real account linked in the bio of their other company page too. you can't make this shit up.
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Sort replies: Relevant Recent Liked
Replying to @avipat_
At first I was all like "ight, competition breeds creativity" but when you flashed the site side by side... yeah blatant rip off... they're not even trying to compete.
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yes again I will say it over and over again I love competition it makes me better and I will never call it out but ripping something off to this level is another level. And it just gets worse and worse as the video goes along.
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Replying to @avipat_
This is incredible content.
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man it had to be done
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Replying to @avipat_
10/10 breakdown. Dont even know what Kled does but im a fan now
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it had to be done, can't let that shit slide
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Replying to @avipat_
absolutely insane legendary roast though. maybe the best teardown of bad behavior I've seen.
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ty ty haha i do my best
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Replying to @avipat_
wild this is an exact rip, welp gotta go make a vid
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thank u bro, yea this is insane behavior
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Replying to @avipat_
you're a legend, you and Kled will win. No doubt.
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ty man, yea ik i will
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Replying to @avipat_
at first I was like “ok but you’re not gonna forever be the only company that lets people sell their data” and then I saw the rest of the video 😭
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bro ik, i typically dont comment on this shit and am perfectly fine and welcome competition but man this is INSANE
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Replying to @avipat_
Thought you were grifting at first but video just got worse and worse, this is absolutely heinous
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yes, I love competition, this on the otherhand is unacceptable
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Replying to @avipat_
Yesterday: “this is the last post I’ll be making on this” Today:
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i got one more in me baby, now let me go destroy this terrible app in the market, there can only be one
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Replying to @avipat_
Love the profanity. Need more swearing in comms. Keep going, you’re clearly onto something massive.
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passion is required
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Replying to @avipat_
Pathetic
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absolutely gross behavior man
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Replying to @avipat_ @frankdegods
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Dude i know 😂😂😂😂, it is what it is they can have the marketing boost lmao, we're still on top. Agreed on everything else, I won't be mentioning them ever again.
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Replying to @avipat_
sick new homepage btw
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these ppl are gross, unbelievable shit
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Replying to @avipat_
actually insane behavior. bar for bar the same website
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u cant make this shit up man
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Replying to @avipat_
It’s hilarious they didn’t even bother to hide how much they were copying you by at the very least making the website different 🤣 your honest video made me a fan 👊🏻
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ty haha, it had to be done
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Replying to @avipat_ @hkanji
Take my money.
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haha dm
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