Co-Founder @ ampersand.ai - previously founded Siftery and led engineering at G2. Relentlessly positive sum.
San Francisco, CA
- Tweets 831
- Following 194
- Followers 750
- Likes 3,415
Pinned Tweet
Your AI is vaporware without deep integrations with your customers’ systems of record.
Introducing @WithAmpersand: integration infrastructure for enterprise agents.
We power 11x, Orb, and Square's ability to take agentic action in systems of record like Salesforce, SAP, NetSuite, and Workday.
Ask anyone serious about building AI and they’ll tell you:
- The SaaSpocalypse didn’t happen. The world depends on CRMs, ERPs, HRISs, and ITSMs.
- Your customers customized their deployments beyond recognition.
- Systems of record companies are basically monopolies. They never had to make their APIs and MCPs user-friendly.
- Docs don't explain half the weird edge cases you'll hit.
- One bad write can blow up your pilot or renewal.
- Once you finally get it working, someone changes a field and it breaks again.
The world's data lives in structured databases. AI needs a translation layer to work with it.
So, for your AI to truly transform the way enterprises work, you'll need deep integrations built for:
- scoped permissions
- bi-directional actions
- real-time speed for agents
- custom objects, fields, and workflows for each of your customers
We built Ampersand to power the future of software.
AI didn't trivialize writing integrations. It made them the critical path.
I believe that deeply, so I didn't make a launch video about Ampersand.
Instead, it's the best builders I know explaining just how big of a challenge this is.
162
1,278
528
808,255
On point
2/ So, how does Ampersand help you build better AI products?
Agents require a different level of integration with systems of record.
Great integrations take an order of magnitude more engineering time.
That means bi-directional actions on any object, custom fields included, with permissions, rate limits, configurations, and any other restriction scoped per customer. And at agent speed.
Anyways, my co-founder explains this much better than me.
Lauren built Firebase integrations at @Google.
2
331
Crazy day yesterday; thanks for all the love and support for the Ampersand Series A.
I'll be joining the livestream today on MTS to chat about how your agent can sell into the enterprise using Ampersand!
OPENAI MATH NUKE | NVIDIA INVESTMENTS | NATIONAL COMPUTE GRID x.com/i/broadcasts/1RKZzBZzP…
10
298
Ayan Barua retweeted
Your AI is vaporware without deep integrations with your customers’ systems of record.
Introducing @WithAmpersand: integration infrastructure for enterprise agents.
We power 11x, Orb, and Square's ability to take agentic action in systems of record like Salesforce, SAP, NetSuite, and Workday.
Ask anyone serious about building AI and they’ll tell you:
- The SaaSpocalypse didn’t happen. The world depends on CRMs, ERPs, HRISs, and ITSMs.
- Your customers customized their deployments beyond recognition.
- Systems of record companies are basically monopolies. They never had to make their APIs and MCPs user-friendly.
- Docs don't explain half the weird edge cases you'll hit.
- One bad write can blow up your pilot or renewal.
- Once you finally get it working, someone changes a field and it breaks again.
The world's data lives in structured databases. AI needs a translation layer to work with it.
So, for your AI to truly transform the way enterprises work, you'll need deep integrations built for:
- scoped permissions
- bi-directional actions
- real-time speed for agents
- custom objects, fields, and workflows for each of your customers
We built Ampersand to power the future of software.
AI didn't trivialize writing integrations. It made them the critical path.
I believe that deeply, so I didn't make a launch video about Ampersand.
Instead, it's the best builders I know explaining just how big of a challenge this is.
162
1,278
528
808,255
Your AI is vaporware without deep integrations with your customers’ systems of record.
Introducing @WithAmpersand: integration infrastructure for enterprise agents.
We power 11x, Orb, and Square's ability to take agentic action in systems of record like Salesforce, SAP, NetSuite, and Workday.
Ask anyone serious about building AI and they’ll tell you:
- The SaaSpocalypse didn’t happen. The world depends on CRMs, ERPs, HRISs, and ITSMs.
- Your customers customized their deployments beyond recognition.
- Systems of record companies are basically monopolies. They never had to make their APIs and MCPs user-friendly.
- Docs don't explain half the weird edge cases you'll hit.
- One bad write can blow up your pilot or renewal.
- Once you finally get it working, someone changes a field and it breaks again.
The world's data lives in structured databases. AI needs a translation layer to work with it.
So, for your AI to truly transform the way enterprises work, you'll need deep integrations built for:
- scoped permissions
- bi-directional actions
- real-time speed for agents
- custom objects, fields, and workflows for each of your customers
We built Ampersand to power the future of software.
AI didn't trivialize writing integrations. It made them the critical path.
I believe that deeply, so I didn't make a launch video about Ampersand.
Instead, it's the best builders I know explaining just how big of a challenge this is.
162
1,278
528
808,255
I think one of the best systems of record that builds great access patterns in HubSpot.
You can see it in the way @dharmesh thinks "economic ambivalence" in terms of access
That's a good worry. I worry about that too.
HubSpot is not overcharging for API/CLI/MCP.
Our goal is to move towards economic ambivalence. That is -- we don't care how you access the platform (our classic web UI, our Breeze assistant or an AI superapp), we just want to make the platform capability available.
It's very much a "platform play".
Not easy, because the instinct is always to create a preference for your own internal apps/agents/harness. But what works long-term is to follow the customers and their preference.
It's why we were the first to launch connectors for ChatGPT and Claude over a year ago. And, the growth in our customers using is growing *fast*. Troubling for some, but we try to just lean into it.
2
221
4/ Last thing. We wrote a fancy coaster (it's a book)
Salesforce is here to stay
MCP is not an integration strategy
Building integrations is still a problem
Most AI products don't actually work in big comanies
Not everyone we talk to agrees with this, we just want to bring attention to the problems.
Don't congratulate us, just tell us your experience and where we're wrong.
We'll ship you this book we wrote. Use it as a nice coaster.
2
1
39
814
hey @AnthropicAI can you buy @WisprFlow or something? Your transcription needs to be 10x better.
1
10
366
Ayan Barua retweeted
Day 27: @WithAmpersand - deliver real time context to AI agents and products with ease.
We all know agents don’t work without integrations and context. Use them to get the context you need.
Dope color for a hat too
2
4
10
2,783
Ayan Barua retweeted
Feedback from other people is usually fake. Awards are fake. Critics are fake. Kudos from your friends and family are fake. They might try to be genuine, but it’s lost in such a sea of fakeness that you’re not going to get real feedback.
Real feedback comes from free markets and nature. Physics is harsh: either your product worked, or it didn’t. Free markets are harsh: either people buy it, or they don’t. But feedback from other people is fake.
You can’t get good feedback from groups because groups are just trying to get along. Individuals search for truth, groups search for consensus. A group that doesn’t get along decoheres. It falls apart. And the larger the group, the less good feedback you’re going to get from it.
You don’t want to necessarily rely on feedback from your mom or your friends or your family, or even from award ceremonies and award systems.
If you’re optimizing your company to end up on the cover of a magazine, or to win an industry award, you’re failing.
You need customers. That’s your real feedback. You need feedback from nature.
Did your rocket launch?
Did your drone fly?
Did your 3D printer print the object within the tolerances that it was supposed to, in the time it was supposed to, in the cost budget that it was supposed to?
It’s very easy to fool yourself. It’s very easy to be fooled by others.
It is impossible to fool Mother Nature.
32
79
609
100,971
The enterprise AI agent opportunity in one screenshot.
If you think you're "too late" I promise you, you're not. Most companies don't know what MCP is, how AI agents can transform their workflows, or how to handle their Salesforce or SAP custom objects and workflows.
You're still early, but only if you start today!
2
199
