Today we're launching Ask Attio, and it's one of the biggest moments in our company's history.
When we founded Attio, we made a big bet that CRM needed to be rebuilt around unstructured data. Not structured fields or rigid schemas, but the messy reality of how GTM works.
Emails, calls, relationships, all the context that actually brings you the most clarity to make your decisions. We believed all of that should be inside and accessible in your CRM.
This wasn't a popular idea at the time. In fact, dozens of VCs we talked to told us we were wrong to even try. CRM was solved, so why bother?
But we kept building anyway. We spent three years building a data model and platform designed to hold the full context of how GTM teams actually operate and mold exactly to how your business works.
We call this Universal Context, and it's what makes Ask Attio possible.
Ask Attio is our new conversational AI layer that can reason over and act on everything in your CRM - emails, notes, calendars, product data, billing data, interactions, anything you've synced in.
You can understand what's happening across your entire business, search for anything, create and update records, trigger workflows and automations, all through conversation.
This is a fundamental shift in how CRM works. We used to input all our data, read everything, synthesize it, pull out what matters. Now, with Attio, your CRM does this for you at a massive scale. It pulls signal from the noise in ways that just weren't possible before, and acts on it with all that context.
Some of today's top GTM teams like
@WisprFlow,
@ListenLabs,
@plainsupport, and
@lightdash_devs are already using Ask Attio to unlock context across their entire business and act on it.
Ask Attio is live today. We can’t wait for you to try it:
attio.xyz/ask_attio