I kept coming back to this, particularly on multiplayer and commerce. In my opinion, agents won’t just shop in only existing markets, but rather make completely new ones possible.
Today humans are generally constrained by attention and coordination. Someone has to notice a need, express it, search, compare, negotiate and transact. If the potential value isn’t worth that effort, demand remains latent and assets or capacity remain “frozen.”
The internet lowered this threshold. Uber made idle cars and driver time marketable and Airbnb did the same for spare rooms. But each required a company to build a category-specific marketplace and aggregate enough liquidity to justify it.
Enormous amounts of economic activity never cross that threshold.
Agents can turn private preferences into persistent, executable policies. My agent might be authorized to buy a used EV below $50,000 if it meets my range, brand and condition requirements. Another agent might know its owner would sell theirs above $47,000, even though they never listed it. When those policies intersect, a market can form without either person shopping or selling.
That pattern could unlock markets for:
- Assets people would sell but never list
- Capacity that otherwise expires unused - appointments, freight space, hotel rooms or compute
- Outcomes that require several providers - an EV, financing, delivery and charger installation
- Supply that does not yet exist - a route or service that becomes viable once enough demand conditionally commits
At scale, agent mandates become an executable view of future demand. Suppliers can plan capacity, assemble new offerings or create supply against committed demand instead of inferring intent from clicks and ads.
The internet made certain assets marketable through category-specific platforms. Agents could make intent, assets and capacity programmable which allows markets to form on demand across the long tail of the economy.
Had many conversations this weekend re instinct / muse / consumer agents, key topics:
- Commerce is the obvious opportunity but unclear how to handle supply constrained markets (hot restaurant tables) vs demand constrained (people that need to fly to San Francisco tomorrow); auction + reverse auction is intuitive but doesn’t capture loyalty / spend / LTV / brand
- In a world where agents are the primary consumers what are their incentives? How do you market to them? What are their preferences and how distinct will they be from humans?
- Will the first breakout multiplayer pattern be agent to agent (instincts trusted friends) or agent inside human chats ?
- How do you design agents that increase social capital?
- What are the patterns for comparative advantage / agents hiring other agents and what are consumer preferences in terms of single vs many agent relationships?
If you’re building this space I’d love to hear from you / try your product .. I’m also curious to hear everyone’s views on the topics above.