Marketing 101: I've had this awesome "features vs benefits" pix from @UserOnboard pinned since 2017. Here's my additional 2cents:
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Replying to @Thomasbcn @UserOnboard
I remember you expanding on this - but can't find it...

Mar 17, 2026 · 9:52 AM UTC

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Replying to @UserOnboard
That's already the expansion there. Basically "what's in it for me", ie benefits>features. Nobody but PMs cares about features. Only outcomes.
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I remember you added 2 more slides to this.
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