Marketing 101: I've had this awesome "features vs benefits" pix from @UserOnboard pinned since 2017. Here's my additional 2cents:

Feb 11, 2021 · 12:02 PM UTC

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Replying to @Thomasbcn @UserOnboard
I remember you expanding on this - but can't find it...
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That's already the expansion there. Basically "what's in it for me", ie benefits>features. Nobody but PMs cares about features. Only outcomes.
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Replying to @Thomasbcn @UserOnboard
Qué buena!!!!!!!! No había visto la "edición ampliada!"
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Replying to @Thomasbcn @UserOnboard
Hey Thomas! Do you need creators to scale your brand organically? Run a creator academy and would love to set you up with some of our best for free. Sent you a DM
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Replying to @Thomasbcn @UserOnboard
Love the edited edited version 😂😅
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Replying to @Thomasbcn @UserOnboard
Jajajaja love this!
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Replying to @Thomasbcn @UserOnboard
Saw this today and immediately thought of your pinned image ;)
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Replying to @Thomasbcn @UserOnboard
@readwise save
Replying to @Thomasbcn @UserOnboard
Love it!
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Replying to @Thomasbcn @UserOnboard
We are a premium channel partner! We hope to contribute to your advertising efforts! bixing025@gmail.com
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Replying to @Thomasbcn @UserOnboard
This is also the story of why we learned to breakdance in middle school. It wasn't just to do the cool moves, it was mostly to get the cute girls. #MarketingSuccess
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Replying to @Thomasbcn @UserOnboard
Wow! That's good
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