everyone building products these days needs to come to terms with whether they want to be a content creator first or build a large business
why?
because if you are in the messy middle, you're bound to be fucked one way or the other
remember cal ai being taken off the app store with their web2app funnel?
well, because they were part of a larger organization, they got back on the app store within a day
meanwhile, the prayer lock founders, who were trying to both build personal brands and an app business, had the latter taken away from them
i'm seeing something similar with many other app founders building in public
every time
@HakDimoz posts about how profitable his meta ads currently are, i just wanna shout at my laptop
i literally reverse-engineered his app and ads within 5 minutes
and you know who else can do that very well - and then some??
government subsidized turkish app studios who will copy your product & ads pixel for pixel
especially if you're profitable with ads, being transparent is the last thing you should do cause your cpm's will inevitably rise to the moon due to heightened bidding competition
and that doesn't even include things like review bombing your app, reporting you to apple, or plugging their own app under every post you make
now, if you're in it for the personal brand, great - i think that's a lovely way to make a living
but you're inevitably going to cap your earnings potential because by definition, you have to be transparent about your journey
and when you are, sharks will come for you every step of the way
i traded my mobile apps for fame on X, and i would do it again
mobile apps are no different to dropshipping - the margins are thin - the real money is made from teaching others how to do it
build an app, run tiktok ads, get to $10k/mo, build your audience
in the age of AI - the only thing that is valuable and has longevity is personal branding
if you have a successful mobile app - take advantage of it while you can - apps will not be a thing in 5 years