1. we don't need to knock on everybody's doors. Just focus on a small group of customers who are exceptionally in love with your product. It will be a long way of trial and error but we gotta try to see what fits
2. all web3-related activities that rely on hype is obsolete. Don't preach about airdrop or retroactive. Users are smart, start with a concrete plan of referral that actually attracts them and their moms
3. All partnerships are valuable. ALL. Just because they are from a less glittering side doesn't mean the collaboration is not worth your time. Infra, foundation, security... collect them all. This is the age of institution's game.
universal feedback to a lot of prediction market products i'm reviewing:
- you're competing for a large TAM that's already dominated by duopoly of polymarket / kalshi; either build on their underlying infra (to be acquired / highlighted), or don't try to reinvent the wheel
- crypto marketing will not work for classic betting, CT users won't even try unless incentivized by nice referrals
- use behavioral economics for the product research rather than defi markers
- in the assymetric information markets one party will always make more money. decide who's yours and build your b2b partnerships around it (MMs, infra vendors, bridges etc)