the next layer of software isn't another app. it's agents meeting humans where they already are. and the interesting part isn't one agent doing tasks for one person. it's agents creating connections between people that didn't exist before. that's when consumer agents become consumer social.
i work on this every day at ditto, where your agent goes on simulated dates with thousands of other agents, finds a verified student at your school, and plans the actual date. what watching this live keeps teaching me:
agents in chats isn't theoretical for us. ditto literally puts your agent in a 3-way group chat with you and your match. gen z already runs their whole social life in imessage gcs - that's where trust and plans actually happen. the agent doesn't need a new app, it just joins the chat.
and the output has to read as the human's care, not the agent's cleverness. when the match is right, about 20% of them turn into real dates. the agent did the work, the human gets the credit.
if you're building in consumer agents, my dms are open. i've spent the past year working on this and been studying consumers' behavior ( esp gen z like myself)
Had many conversations this weekend re instinct / muse / consumer agents, key topics:
- Commerce is the obvious opportunity but unclear how to handle supply constrained markets (hot restaurant tables) vs demand constrained (people that need to fly to San Francisco tomorrow); auction + reverse auction is intuitive but doesn’t capture loyalty / spend / LTV / brand
- In a world where agents are the primary consumers what are their incentives? How do you market to them? What are their preferences and how distinct will they be from humans?
- Will the first breakout multiplayer pattern be agent to agent (instincts trusted friends) or agent inside human chats ?
- How do you design agents that increase social capital?
- What are the patterns for comparative advantage / agents hiring other agents and what are consumer preferences in terms of single vs many agent relationships?
If you’re building this space I’d love to hear from you / try your product .. I’m also curious to hear everyone’s views on the topics above.