We're shutting Vision down on August 31.
Before we go, we want to correct the record on the SPP3 Marketplace RFP.
1. We had attributed revenue, on a public dashboard.
We submitted our Dune dashboard showing 1,683 ETH of attributable revenue for the ENS DAO. The committee's recommendation says Grails was "the only applicant with attributed, independently reproducible marketplace impact." That is not accurate. We provided attributed, reproducible revenue too.
We were told directly that Vision fell short because the committee "could not independently verify the comparative volume figures." That is a fair and specific reason. It is not the same as "we had no attributed revenue," which is how the aggregate rationale reads.
We had years worth of contracts, not months and one.
Happy for you to all to review the data that the DAO had >
dune.com/meador/ens-vision-r…
2. We built the growth machinery, and got no credit for it. Grails has none of it, and wasn't penalized.
Vision ships real discovery and trust infrastructure: SEO-indexed name pages, AEO, GDPR compliance, and the reach and community to bring new users in. That is exactly what a marketplace needs to grow an ecosystem registrations and renewals. Instead of crediting that, the committee's rationale docked the "growth services" and "marketing and education" side of applications.
Grails, by the committee's own account, has none of that - no SEO, no GDPR, no AEO, no reach. Its marketing is its named biggest gap, and its growth plan "leans on shipping product rather than reaching new users." Yet it scored 4.00 on Revenue and Adoption, the highest-weighted metric.
So the applicant who built the discovery, trust, and distribution machinery was penalized for it, and the applicant who has none of it was rewarded. That is not a case where we lost on growth. We lost despite having the growth infrastructure the ecosystem says it needs.
Want to see all verifiable stats, from the top 3 marketplaces, on the last 8 months, it is all here >
visionvibe.xyz/vvg
How did we rank on Search - just enter "ENS Marketplace" and see.
3. Only one applicant cleared the threshold.
The award threshold was 3.0 weighted. Nomentum cleared it at 3.84. The nearest applicants, including Vision as second highest, scored 2.97, just under the line. In an RFP funding a single award, only the incumbent cleared the bar, the same incumbent whose own referral data the committee cited when it proposed this RFP.
Vision are not asking for the outcome to change. Vision is closing and that is final. But the record should reflect why it closed. We built a real marketplace with real attributed volume, and the growth machinery to grow it. We were not the only applicant with revenue, and the one that won has none of the reach infrastructure we were penalized for lacking.
🧡 Vision - over and out.