Going through two exits with Mobile 365 and TransferTo taught me a few important lessons:
Our VCs played a significant role when we sold Mobile 365 to Sybase in 2006. If you approach things seriously, your investors should be able to help you succeed in your exit. They have the network and it’s in their interest. Looking at some recent exits, I have little doubt that VCs orchestrated many of them.
Raising from a corporate VC can also help with a successful exit. With TransferTo, we raised our first round from Ingenico. Soon after, I wanted to raise a Series B, but they loved what we were building and didn’t want to be diluted further. Actually, they wanted to strengthen their position. After a few conversations, this led to a 100% acquisition offer. They knew us, which made the acquisition quick.
The best deals happen when companies are bought, not sold. When Ingenico bought us, I initially missed that their interest wasn’t about the product or market, but our revenue level. Buyers always have a specific reason. Had we approached them, I’m not sure we would have pushed that argument and secured such a favorable deal.
Earn-out structuring is crucial, especially the duration and your role. It's important to align KPIs with market conditions, company objectives, and your interests to achieve the earn-out. And don’t forget the human side. When I sold TransferTo, I had a 3-year earn-out. Transitioning from founder and CEO to managing a division was challenging.
These are just my experiences, curious to hear yours.