Patients like when you can save them money.
@ro worked with @novonordisk to offer patients significant savings for longer term plans ($600-$1800 savings per year!). Better adherence, better outcomes, all at lower prices!
This is common in consumer but uncommon in healthcare. That's changing.
There is a patient revolution taking place. A parallel healthcare system being built from the ground up.
Built around what patients want. Fewer middle men. Lower prices. Better more personalized care.
Just the beginning
🚨 $NVO CAPITAL MARKETS DAY SHOWS WEGOVY SUBSCRIPTIONS ON @RO ARE UP >2X IN 2 MONTHS
- Ro is now at >55K Wegovy subscriptions as of August
- Up from ~25K subscriptions in June and ~5K in March
- $HIMS was not mentioned in the slide deck
h/t @Kevincasteleijn - awesome find
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Will Flaherty retweeted
So let me get this straight.
Propecia blocks prostate cancer. Viagra slows cancer spread. And GLP-1s do … basically everything else.
The average Ro customer who just goes “I’ll take all of it I guess” is gonna live forever huh
Early research suggests that sildenafil, the erectile dysfunction drug commonly known as Viagra, may help stop cancer from spreading, not through its well-known effects on blood flow, but by disrupting how tumor cells manage cholesterol.
Read more: go.nih.gov/BvTkocc
ALT A viagra pill. Credit: Tim Reckmann\n
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Now on Ro: Foundayo from @EliLillyandCo—the newest GLP-1 pill. This treatment offers patients a flexible, daily pill option that’s delivered directly to their door, at the best cash price. ro.co/press/foundayo/
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We’re excited to kick off Super Bowl week at Brand Innovators in SF with @flahertyiv, SVP of Growth, at @ro! He’s sharing how years of disciplined TV and sports testing, paired with modern measurement, gave the team the confidence needed before stepping onto TV’s biggest stage of the year.
Check out the session here: brand-innovators.com/events/…
#BrandInnovators #Ro #TVAdvertising #PerformanceTV #GrowthMarketing
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We’re taking Ro to the Super Bowl! 🏈
Our Super Bowl ad features Serena Williams sharing how she’s feeling on Ro—and what ongoing care and support has helped her achieve. It’s honest, human, and focused on outcomes that matter. This is about meeting people where they are, on the biggest stage, with a message that empowers them to take action to improve their health.
See the spot here!
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+1 Pinterest team has been fantastic to work with!
Decided to change up our strategy on Pinterest today at 3pm for the weekend. Slack huddled with my rep.
They went in and cut new video ads for me from our existing assets for new pins and built out the new funnel we discussed.
At 3pm on a Friday.
@pinterestbiz love you guys for being such fantastic partners.
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Will Flaherty retweeted
Serena Williams is now one of the most famous endorsers for GLP-1s—and a deliberate departure from the archetypal target patient so far on.wsj.com/3Jwpp3L
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Will Flaherty retweeted
1/ @serenawilliams is our newest ambassador at @Ro. She’s sharing her weight loss story to inspire others. She has more willpower than most people on the planet and is the perfect example that weight is not just a matter of “diet and exercise”.
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Right back at ya @BRappy55 - it has been amazing working with you to tell Ro's story over time. The best part is that even with these 6+ years in the rear view, we are just getting started!
Emotional work moment.
I've been working on the #OOH for @ro for over 6 years.
This morning they announced their partnership with @serenawilliams
Watching this incredible brand turn into a 🚀 has been unreal.
They've defined and set the standard for the telehealth game.
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Will Flaherty retweeted
Serena Williams Reveals She Lost 31-Lbs. Using Weight-Loss Medication: ‘I Feel Great’ (Exclusive) people.com/serena-williams-l…
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Will Flaherty retweeted
Serena Williams has been taking a GLP-1 medication to help with her recent weight loss, she revealed for the first time in an exclusive TODAY interview. today.com/health/womens-heal…
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Will Flaherty retweeted
Don’t be surprised if China offers Terry Tao the chair of the mathematics department at Tsinghua University.
And all the funding he wants.
Because it is possible for the US to fumble the bag as the destination for global talent. And indeed it is fumbling that bag right now.
The Trump administration has suspended the funding of Terence Tao and the Institute for Pure and Applied Mathematics at UCLA.
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Will Flaherty retweeted
Affordability = access. By working with Novo Nordisk, starting today through Ro, patients can get their first month of FDA-approved Wegovy® for $199 plus their first month of the Ro Body membership for just $45.
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Will Flaherty retweeted
If you're trying to explain 'Inside the NBA' to somebody, just show them this clip.
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Will Flaherty retweeted
Not sure why the gutting of American science funding isn’t a bigger story.
No one voted for it, it reduces American innovation and economic competitiveness in the near-term and long-term, and it isn’t even being done efficiently, if that were in fact the goal.
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Some *BIG* news from the team @ro today — we're thrilled to announce a new partnership with the one and only Charles Barkley! 🏀
As we got to know Charles through this process, it became clear how personally meaningful this subject is to him — even beyond his own weight loss journey. Charles has seen firsthand how powerful GLP-1 therapies can be as a tool for improving health, and he’s passionate about increasing awareness and access to these treatments, especially in underserved communities.
We're proud to support Charles on his own health journey and to share his story — along with his signature humor and candor — through this partnership.
Huge thanks to the many talented colleagues and partners involved in bring this incredible collaboration to life. We’re just getting started!
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More on the announcement here: ro.co/news/charles-barkley/
And a sneak peek at our first TV spot, debuting during NBA Playoff coverage on TNT tonight: piped.video/watch?v=RXpmva4H…
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