AI web app design still sucks
It always feels super cartoonish and poorly refined
Is there a prompt, skill or process that can lead to a Linear-quality UX?
Asking to make it like Linear doesn't work
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Yes distribution versus lifecycle is always an interesting one
If you are getting visits but they are not signing up, activating or upgrading, you have a lifecycle or ICP problem
If you're not getting visits, you have a distribution problem which is typically split into outbound and inbound marketing
For most SaaS businesses I would be starting on LinkedIn, IRL, and partnerships, and not on TikTok, but as always it depends
The book Traction is a really good starting point for understanding the channels
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Here are just a few of the thousands of experiences our customers had.(We'd show you all of them, but you'd be here till next Christmas.)
I'd say its about time you gave it a try too. Sign up for free at app.senja.io/signup
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I got @startupwithana to read the bible
After years as Head of marketing for real estate companies, I'm now a customer growth marketer at a SaaS company. There is a lot of novelty.
Turns out churn isn't the name of a Dubai villa with a sea view (He he, can you tell I have dad humor?)
So I've been doing a lot of reading, or in this case listening. @helloitsolly told me "The SaaS Playbook" by @robwalling is a MUST if I want to understand him, this world and his decisions.
I just finished it and I realized that I SHOULD HAVE READ IT DAY 1.
Here are some things that you may or may not already know that I loved the most:
1. Pick one channel and double down until it works (or until you learn it doesn't work for you). Don't spread your efforts too thin
2. Talk to your customers and build the best product for THEM, not the one you think is genius. (I've seen the other version up close, it doesn't end well...)
3. You gotta say no to great ideas, even your customers' ones. Rob's rule of thumb is to build a feature only if 20% or more of customers would use it
4. Word of mouth is hard to track because it shows up as direct traffic. So best is to ask people where they heard about you
5. Selling SaaS = being an unpaid expert who helps people solve a problem with software (my whole content strategy is literally this, so I felt very seen here)
And last but not least 6. Make your job description feel different. Olly nailed that one 😉, that was one hell of a job description and it was INDEED DIFFERENT, otherwise I wouldn't have been here haha
Oh and most of the marketing chapter read like a recap of what we're already doing at Senja. Nice to get the confirmation.
So if you are new in SaaS or just looking for a good read, I highly suggest this book. (There is a reason why its sold out and you can't find a paperback easily 😆 )
Thanks @robwalling 🙌
What should I read next?
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Olly retweeted
Chatbase hit a new revenue milestone and now growth is feeling less linear and more exponential.
We’re opening a new office in SF and hiring AEs.
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Airport lounges are a scam
95% of the time they're dirtier, more chaotic, and have worse food, than a good airport restaurant
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Btw I would consider your content educational and outcomes, over branding
That’s just my framing
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@wickedguro Would you be open to sharing more about your marketing team (roles, size) and expenses?
Curious where your spend is going and anything interesting you uncovered.
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I’m tripling our marketing spend
From $5k a month to $15k a month
I want @startupwithana to start taking bigger bets
This money will be used to book paid sponsorships
Sponsoring educators with large audiences to create content about proof and Senja
Our priority will be longform content like webinars, YouTube videos and email sequences
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Marc and you are building different things.
Marc is building an audience. Every new launch and stunt is designed to grow and monetise that audience.
You are building a product.
Every $100 is someone paying because your product works, not because they follow you.
It's okay to have a bad day, but don't compare with someone playing a different game.
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Resilience is having a bad day, like Tiago did, and continuing
Every successful entrepreneur had multiple days when they wanted to crash out
That's where the personal and professional growth lives - working on yourself, and through the challenges
Get a job.
Entrepreneurship is a mental game. You need extreme resilience and optimism.
I know it because I spent 5 years in the wrong state.
Entitled to my hard work.
Envious of others' success.
Emotional when things don't go as planned.
So I quit in 2021 and got a real job.
I can't explain why, but it restructured me.
In 2022, I didn't come back stronger, but with a completely different mindset that enabled my current journey.
The same thing is happening right now to @dagorenouf. After his 9-5 at CompAI, he's back different.
I root for everyone working on their entrepreneurship journey, especially you, Tiago. Sometimes I think it's better to have a break than to push harder. It worked for me.
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Don't do this
Keep your promise to sponsors, and your integrity
Put your energy into enjoying your money
And finding your next project
Why isn't @jonathan_wilke updating his homepage? He could be making $5k per day. I genuinely don't understand.
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If you can't answer this question you're ngmi
Why do your customers LOVE you?
What do you do better than your competitors?
This is the foundation of your marketing
Sharing and proving your secret sauce
In your landing pages, your paid ads, your comparison pages, your cold emails, your social posts, and even your page titles
So how do you do it?
First, ask them
Second, and more easily, review the feedback they have already shared with you
We're making that ridiculously easy for @SenjaHQ customers
They can now see their testimonial themes
See what their customers love about their product, policies and team
It looks like this, and it's live now...
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