After years as Head of marketing for real estate companies, I'm now a customer growth marketer at a SaaS company. There is a lot of novelty. Turns out churn isn't the name of a Dubai villa with a sea view (He he, can you tell I have dad humor?) So I've been doing a lot of reading, or in this case listening. @helloitsolly told me "The SaaS Playbook" by @robwalling is a MUST if I want to understand him, this world and his decisions. I just finished it and I realized that I SHOULD HAVE READ IT DAY 1. Here are some things that you may or may not already know that I loved the most: 1. Pick one channel and double down until it works (or until you learn it doesn't work for you). Don't spread your efforts too thin 2. Talk to your customers and build the best product for THEM, not the one you think is genius. (I've seen the other version up close, it doesn't end well...) 3. You gotta say no to great ideas, even your customers' ones. Rob's rule of thumb is to build a feature only if 20% or more of customers would use it 4. Word of mouth is hard to track because it shows up as direct traffic. So best is to ask people where they heard about you 5. Selling SaaS = being an unpaid expert who helps people solve a problem with software (my whole content strategy is literally this, so I felt very seen here) And last but not least 6. Make your job description feel different. Olly nailed that one 😉, that was one hell of a job description and it was INDEED DIFFERENT, otherwise I wouldn't have been here haha Oh and most of the marketing chapter read like a recap of what we're already doing at Senja. Nice to get the confirmation. So if you are new in SaaS or just looking for a good read, I highly suggest this book. (There is a reason why its sold out and you can't find a paperback easily 😆 ) Thanks @robwalling 🙌 What should I read next?

I worked as hard to close the $79 customers as I am now to close the $599 customers.

Can you validate a product before it even exists? @robwalling breaks down how Liquid Death's founder validated a fake product before ever manufacturing a single can. The same mental models work for bootstrapped software. Ep 848 👇 startupsfortherestofus.com/e…

No matter who you are, you'll have "plateaus" in your work and life... It is very important that you push through those.

A lot of founder confidence is just making decisions before there is enough information and getting comfortable with never finding out whether the other choice was better.

New Smart Bear Live just dropped! DropInBlog’s @JesseSchoberg has 2,000 happy customers, 2% monthly churn, a Bangkok-nomad life--and a growth curve that has plateaued. Cohost @robwalling and I tear into the real problem: piped.video/o3oN1g8xpXY

After more than a year of labor, my book 𝘏𝘪𝘥𝘥𝘦𝘯 𝘔𝘶𝘭𝘵𝘪𝘱𝘭𝘪𝘦𝘳𝘴 has launched! It's all my best ideas -- and best writing -- on how to grow your company with your existing budget and team. And yes, I read the audiobook myself. :-) 𝗕𝘂𝘆 𝗱𝗶𝗿𝗲𝗰𝘁: You can buy cheaper bundles directly from me -- Kindle and Audiobook, or those plus the physical book -- from hiddenmultipliers.com 𝗕𝘂𝘆 𝗼𝗻 𝗔𝗺𝗮𝘇𝗼𝗻: It is available in paperback, Kindle, and Audible: tinyurl.com/hiddenmultiplier… 𝗙𝗿𝗲𝗲 𝗔𝗜 𝘀𝗸𝗶𝗹𝗹𝘀: Skills that implement the ideas in the book as well as articles, more added all the time, at skills.asmartbear.com/ I'm so proud of this and grateful to the many people who helped along the way, reading early drafts, challenging my ideas, and encouraging me to do it, and the 750 people who preordered the book, trusting that it would be worth it. All your feedback and ideas are welcome, as usual! (P.S. You know this already, but 𝗹𝗲𝗮𝘃𝗶𝗻𝗴 𝗿𝗲𝘃𝗶𝗲𝘄𝘀 and 𝘁𝗲𝗹𝗹𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗳𝗿𝗶𝗲𝗻𝗱𝘀 is extremely appreciated!)