Heartbreaking watching the stories on RTÉ Investigates - Fertility Uncovered.
It's right that the focus for couples struggling with fertility is on access to treatments like IVF.
A wider look is needed on how we've allowed so many couples to cluster at the end of the fertility window, in their late 30s.
The key life milestones of home ownership and marriage have moved later in life. Starting a family gets pushed back with them.
Economics plays a huge role, but it's also cultural.
We've sold young adults a lie about their 20s. Study, work, travel and experiences. Try out things and people. But committment? Settling down? A marriage? Gosh no.
Ireland once had a culture and an economy which sustained a higher fertility rate, but crucially a younger age of these milestones. The most typical Irish life journey was being married and housed before 30.
That gave couples vital time to have the children they wanted.
For some reason, the couples who came through this generation don't pass down this wisdom with any confidence. They'll talk about their 20s as "ah, we were too young", and they tell their kids to go off and see the world they didn't.
It's joyous watching the fertility stories with a happy ending by the end of the programme.
What can be done to turn this around? One change I'd offer is that the fertility window should be part of sexual education in schools.
We should be putting IVF clinics out of business. Not through regulations, but by having a society where so few couples need it in the first place.