One of the techno-fascist Dark Enlightenment guys, Curtis Yarvin, created a software company called Tlon. It’s named after a Jorge Luis Borges story about a secret society, the Illuminati, creating its own nation, and eventually, its own universe. They do this by writing a realistic encyclopedia about their imaginary world. Then, it’s leaked to the public disguised as truth, and the detailed fiction begins to overwrite and replace our reality. I don’t know how to explain it, but that sounds a lot like what’s going on with the internet and AI right now.