Senior Product Designer | 🚀 Building Peerback - a new way to seek design feedback.
India
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Aman Gupta | Building Peerback! retweeted
Advice I’d give to anyone in their 20s:
Build an audience online. Divert them to an email list. Post weekly essays. Do it for a year or more. After you do that, you can literally do whatever you want for the rest of your life.
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Aman Gupta | Building Peerback! retweeted
Everything is art.
Business is art. Tweeting is art. Sales is art. Pricing is art. Negotiating is art. Copywriting is art. Hiring is art. Storytelling is art. Launching is art. Naming things is art. Shipping is art.
Create more art.
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Writing is thinking. And this is how it should be! You and AI are thinking at the same time, but you are the primary person here.
For years, maybe a decade, I've wanted to build a writing tool that just did a few things I couldn't find anywhere else.
A system that mimicked how I think when I write. A system that provided clear affordances, features, and places to do the things I wanted to do. A way to play with my writing as I'm writing it. A way to settle into just the right way to say something.
It never made sense to make it a 37signals product because it's not commercially viable, nor would it be worth pulling people off their other work to hack on this. Plus, it would have taken months the old way.
So this weekend I just made it myself, with Claude's help.
It's called Write_On and the short video walks you through it.
Essentially it's "alternative control" at the word, sentence, and paragraph level, plus a way to dim stuff back, and stash stuff near by. Not version control, but alternative control. You'll see what I mean when you watch the video below.
So here it is. Write_On.
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Should be adopted by everyone! Orgs, teams, and even individuals.
We instituted an official AI Writing Policy at @Clay.
Massive thanks to @sophiebits on our engineering team who wrote this.
Originally this was just for eng, but other teams found it so helpful we expanded it company-wide.
Here are the four guiding principles:
1. You must stand behind every idea and sentence
It is your responsibility to make sure that the entire document is representative of your own thoughts before you share it.
2. Writing is thinking
Spending time on the writing process teaches you more about your topic. If you circumvent this process, you will walk away with a poorer understanding of the subject matter.
3. More time should be spent writing a document than consuming it
If you generate a document from a short prompt then ask your readers to go through the longer output, you are disrespecting their time. They can talk to ChatGPT themselves if they want to.
4. Longer is not better
AI makes it easy to generate long docs, and it loves padding them with sentences that say nothing. If you're producing docs from a short prompt, consider just sharing the prompt.
You can read (and borrow) the full policy below. Hopefully we all communicate a bit more clearly now :)
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Aman Gupta | Building Peerback! retweeted
35 years ago I did it all myself. Wrote, built, sold, and released software solo.
25 years ago I did all the design myself. Sketches, then HTML, then CSS.
15 years ago I still did some hands on design, but mostly directed others to implement my vision.
5 years ago I primarily directed others. My "I can do it myself" muscles had atrophied.
Today, I feel like I'm back to the beginning. Able to write and design software entirely by myself. And having an elite team of others who can do the same thing is an enormous multipler.
Wild how massive advancements can propel you FORWARD by bringing BACK capabilities you lost along the way.
Full circle feels more like an arrow.
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Aman Gupta | Building Peerback! retweeted
Making products.
Deciding what matters, what doesn't. Developing insights into behaviors. Understanding what people are already doing, how their days actually unfold, where the hassles are, where the emotion is. Feeling what relief and satisfaction and delight feels like. Study awe. Discover the potent point where fun+utility swirl together.
Code was always in service of the things above. And 1000 other things. Now you can get to focus on the things themselves. No more abstrations.
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I constantly ask my team to join X.
i was having dinner with someone recently who asked why i spend so much time reading & posting on x. she had a pretty negative perception of the platform mostly shaped by the mainstream narrative around it.
my answer was simple. x is where the future gets beta tested.
you basically get to watch ppl build things, talk through ideas, show off stuff, & argue about where everything is going, way way before it reaches anyone else.
there really isn’t another surface on the internet quite like it.
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Aman Gupta | Building Peerback! retweeted
No one is going to care about the underlying AI model soon, especially for consumers. The models are already good enough for most of what people need. What consumers want is for AI to be useful, easy to access, and FREE or bundled into something they already pay for.
Clayton Christensen and Michael Raynor described this shift in the figure below which is in their book The Innovator’s Solution. When a product isn’t good enough, performance wins. Once it is good enough, convenience and cost start to matter more.
The winning question may soon be less Whose model is best? and more Why would I pay separately for this?
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Aman Gupta | Building Peerback! retweeted
A CS undergrad asked me where he could have most effect in the AI age. I said probably at either extreme: either close to the technology, actually making LLMs, or close to the customer, using AI to give them exactly what they want. Or maybe both if you can stretch that far.
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Aman Gupta | Building Peerback! retweeted
The vast majority of large companies survive purely by launching things and discovering what works by Process of Elimination.
There is no rhyme or reason -- or conviction -- in anything they do.
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