makes and ranks things

Carolinas
Back online and preserved for the olds and youngins alike. Will eventually clean this up a bit, but for right now at least everything's accessible. Thanks to @GrindstoneSEO and @jonnyplatt for the revival assist🍻 bluehatseo.com/
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Ian Howells retweeted
It is the most Hollywood thing ever to desperately try and convince everyone that the guy making complete sense is the bad guy and the one demanding authoritarian ideological enforcement is the good guy
First clip for Jeremy Strong as Mark Zuckerberg in ‘THE SOCIAL RECKONING’. In theaters on October 9.
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Ian Howells retweeted
updated the chart
Made with AI
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Also… there was no reckoning. META is larger than it was when the leaks happened, and reaches more people every day. The whole premise of “reckoning” is based on something that effectively turned into a nothingburger. But odds seem good that it will be recast as some sort of watershed moment that just… never actually happened in the real world.
The Rosetta Stone to understanding the work of Aaron Sorkin is the realization that the protagonist of every Aaron Sorkin script is Aaron Sorkin. The experience of Mark Zuckerberg, who has been with the same woman since he was in college, has three kids and is happy, is something that is alien to Sorkin and is perhaps beyond his ability to comprehend or imagine. Zuckerberg seems to be a guy who lives to work on his various projects, while Sorkin is a man who is defined by his appetites, a recovering addict who has repeatedly fumbled the bag with a string of beautiful women. Zuckerberg found a gray hoodie he liked, bought a closet full of them, and never thought about what to wear again, and he married his college girlfriend and probably never thinks about having sex with anyone else. He doesn’t build things to get girls, he just builds things because he likes to build things. Sorkin is the one who pursues professional success in order to gain access to beautiful women that he seems unable to form an enduring connection with. He is the one who is wealthy, alone and perhaps unfulfilled. When it came out, “The Social Network” seemed damning to Mark Zuckerberg. It defined him in the eyes of an audience who didn’t know him well, explained him, judged him, and put him in his box: He was the nerd who wanted to bang the prom queen, but no matter how much money he got, he’d always be a nerd, and — more than that — he was also an asshole. He could never be rich enough to make up for his deficiencies and he would never deserve or receive the true love he yearned for. Zuckerberg always seemed perplexed and frustrated by “The Social Network.” He has commented on being shocked at seeing Jesse Eisenberg onscreen wearing his exact clothes in a movie that completely misread his motivations and fictionalized his psychology. There was really nothing he could do in his own defense at the time — any protestation would have made him look vain and thin skinned. So, instead, Zuckerberg has just spent the last two decades living a life that is completely inconsistent with the kind of person the movie said he was and at this point, he has pretty clearly proven that “The Social Network” was Sorkin conjuring up a straw man, imbuing it with his own flaws, and then skewering it. “The Social Reckoning” is going to get a lot of good critic reviews and awards attention, but I am skeptical that a lot of moviegoers will want to pay money to sit in a movie theater and watch it. I find it hard to imagine that there is an audience that is interested enough in Mark Zuckerberg to want to see another movie critiquing him from a writer/director who misunderstood him so badly last time.
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Ian Howells retweeted
Welcome to the Black Mesa top secret research facility! your first task is to hook up temperature sensors to all the airgapped computers,
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Not in love with the AI Twin branding, but I think this format is the future of monetizing knowledge in SEO. Whitehat SEO (follow the guides from G and their statements exactly) is a solved issue for anyone with an ounce of motivation and AI savvy. Any agent can access those docs and the QRG etc. The difference is experience. And with literally jsut a collection of .md files, that can now scale. Access to expert 'oh yeah, I've been there' was basically what we were selling with TTT. Now it can be a 24/7 response from your agent, grounded in someone else's work history and experience. The more time someone spends documenting what they're learned - and more importantly, what they've experienced that behaves outside the way things 'should' work - the better the product. Haven't tried this, don't really know Steve (never met in person) but - he moved on a model I've been silently kicking around while I pace my office. I hope it catches on. Well done @seo_notebook stevetoth.ai/twin
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Worth noting, @Charles_SEO has already done this as well with a custom GPT. Steve's the first one I've seen bringing in an MCP that you can hook in to whatever you use.
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Ian Howells retweeted
herdr 0.9.1 is out 🎉 lots of remote fixes, and the cli now takes --machine your agents drive herdr, each other, and all your machines from a single cli; local or remote is now just a flag!
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Same small site, same day. Thousands of bot requests along with 47 likely human visits. CF reporting bleeds in a lot of bot activity that it doesn't clock as non-human (in free plans)
cloudflare shows 1.51M unique visitors in last 30 days 🤯 then I checked ahrefs: 9.8K 🫠 which one to trust?
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BMR crushed until the whole network got banned. But, nevermind that. All my competitors should get in on this network immediately.
"Outrank backlinks burns your domain" I saw a few people sharing that last week (always with an agenda btw, mostly competitors) i looked at every site with Search Console connected grouped by backlinks received here is median Google clicks change since joining 0-9 links: +24% 10-49: +14% 50-149: +42% 150-399: +62% 400+: +115% my read: if your site receives more backlinks from Outrank ... 👉 it grows more some connected sites have SEO decreasing traffic (orange below), but most were going down before they started using Outrank. AND again, the more backlinks received by Outrank, the slower the decrease is Outrank is a net positive for your domain I run it myself on ALL of the websites in my portfolio
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Ian Howells retweeted
Dario has written that we need to “pace the frontier,” and Sam has agreed. People may be surprised by my response: go ahead. You guys are the frontier. By any reasonable metric — market share, revenue growth, model capability — the two of you have a duopoly on frontier intelligence. You’ve also claimed the lead is widening because of recursive self-improvement. I don’t see what you see in the lab. If the unreleased models are scary enough that you think you should slow down, I support your decision to be responsible. But stop pretending you need anyone else’s permission. Stop pretending antitrust law has to be suspended so you can form a cartel. Stop pretending you need a regulatory approval process that supersedes product liability. Stop pretending METR is independent when it is intertwined with Anthropic’s investors and staff. Stop pretending you need those same evaluators to police competitors who aren’t even at the frontier. Most of all, stop pretending the motivation to slow down is purely altruistic. You face massive product-liability exposure if your products enable a truly damaging cyberattack. The market already punishes models that behave in unpredictable or unauthorized ways. After the Hugging Face episode, it is simply good business for OpenAI and Anthropic to trade some raw power for reliability and predictability. Call it alignment if you want. It is also just giving customers what they want. Pacing the frontier would also create breathing room for a more intelligent conversation about regulation than Bernie Sanders’ “shut it all down.” China is very unlikely to join a global agreement, as you know, and that has to be taken into account as well. So go ahead and pace the frontier. You are the ones setting it. The easiest way not to build superintelligence is for you to agree not to build it. Demanding your preferred regulatory framework as the price of that will look like blackmail of the public and the political system. So just do it. If you do, you’ll buy goodwill for the next conversation. If you don’t, we’ll know this was just another bid for regulatory capture — or an election-season psyop.
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RT @levelsio: I think he's right With regulatory capture we will speedrun to a new feudalist time Regulatory capture is where you pass re…
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Ian Howells retweeted
New: 2026 Google Ranking Factors Expert Survey We surveyed 131 top SEO practitioners to score which factors most affect Google's organic search rankings. The experts contributed over 13,000 data points across 9 MAJOR AREAS: 1. Relevance 2. Backlinks 3. Content Quality 4. Brand & Reputation 5. User Signals 6. Technical SEO 7. Internal Linking / Site Architecture 8. UX Signals 9. Google AI Ranking Factors 🆕 Big thanks to all of our contributors!
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Ian Howells retweeted
here's the argument some ai lab employees are making - they genuinely believe what they're working on might kill everyone - they continue to work on it because if this thing gets built it should be by responsible people like them - the reason they do money things like selling enterprise deals and IPOing is solely to fund this effort if this is all true then why is employee equity a thing? if you want to tell this story of being terrified of what you're building it doesn't work when there's a clear profit motive it's particularly weird when people vest and then leave and write a tirade about how these companies are bringing the end of everything if you want to act like this is the manhattan project, those scientists didn't have equity in something that gives them generational wealth you don't get to say something bad is happening while profiting off it and also being seen as the good guy. one of these has to go
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Ian Howells retweeted
A reality show where Lindsay Clancy babysits her supporters toddlers unsupervised.
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You can just stick your site behind cloudflare and vibecode your way to knowing everything you want to know about what's going on. The $5 workers plan might be the biggest no-brainer going.
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...I need to center that column.
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