For the past 5 years AI directing has started to change that equation for me on a global stage.
Read the full interview:
voyagela.com/interview/life-…
It allows me to move between directing, visual development, previs, and production in ways that were previously separated across different stages of a project.
That shift has fundamentally changed how I approach directing.
My career began in animation and motion design before expanding into creative direction across advertising, entertainment, and technology. Over the years, I’ve worked with agencies, studios, and global brands.
As the industry evolved, so did the way I approached directing. I became increasingly interested in what happens before production begins: how to define the vision, align the right people and technology around it, and create new ways for teams to move from an idea to something real.
In 2023 through 528 LAB, that AI experimentation became a real-world client creative practice since, working at the intersection of AI, emerging technology, cinematic storytelling, and production.
Today, I’m continuing to explore where that approach can go... Not only through commercial and immersive work, but through my own original filmmaking. My latest short film, Zero Gravity, grew out of that evolution, bringing together directing, AI, cinematic storytelling, and a more personal story.
Recently, I had the opportunity to reflect on that journey and where I’m headed next in a new interview with VoyageLA.
Looking forward to connecting with working with others exploring where storytelling, technology, and creative direction are going next.