Creators spend too much time creating content and not enough time building distribution.
Yeah, content can be great.
But if nobody sees it - or the wrong people see it - brands won’t pay for it.
For creators, distribution is part of the product, as well as for brands.
That’s why networking, community building, and getting into the right circles will often take you further than learning how to write the perfect tweet.
Great content matters.
But great content without distribution is just great content nobody sees.