We power the connection of fans to the brands and experiences they love through our playbook of media & technology solutions for sports and live events.
Dallas, Texas
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Sports bring us together, inspire movement, and build connection.
This Family Health & Fitness Day, we recognize the importance of making time for movement and well-being with the people who matter most.
#FamilyHealthAndFitnessDay #FamilyFitness #HealthyFamilies #ActiveTogether #MoveTogether
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A jersey patch can anchor a partnership that reaches well beyond the uniform. Learfield’s Allison Fillmore @allit23 explores what’s driving the rise of jersey patches and other prominent branding assets in @NACDA’s digital magazine.
Read: bit.ly/4yYYqlT
#CollegeAthletics
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Register now!
#PACnet27 registration is open! 🎉
Give your team direct access to what's shaping ticketing, marketing, and fundraising in live entertainment.
Save $300 with early registration through 11/6. 🎟️ bit.ly/4jdvm5n
📍2/21–24 in Huntington Beach, CA
#BuildingTogether
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More ways to play in the apps fans already use. 📱
Our @SIDEARMSports team has partnered with LiveLike to bring trivia, predictions and more to college athletics mobile apps. Daily Play is already live for Michigan, Texas and Texas Tech.
Details Here: sidearmsports.com/news/2026/…
#CollegeSports
Introducing Daily Play. SIDEARM Sports and LiveLike are bringing gamified fan experiences to our partners and fans alike.
Read more about this exclusive partnership here: sidearmsports.com/news/2026/…
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From Berkeley roots to the 50-yard line. 🐻
@databricks and @CalAthletics are teaming up, with the Bears’ football venue named Databricks Field at California Memorial Stadium. The midfield logo debuts Friday vs. Clemson.
Read more: bit.ly/4d5EBkt
#GoBears
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The next chapter with @BradleyBraves is underway. 🅱️
Learfield has extended its multimedia rights partnership with Bradley Athletics for 10 years. Next up: more opportunities for brand partners, including the pursuit of the Braves’ first jersey patch partner.
Learn more: bit.ly/4AluD8q
#BradleyBraves #CollegeSports
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A 25+ year partnership has a new place on the field. 🏈
@ForrestHealthMS is the first jersey patch partner of @southernmissfb. Its for life patch reflects a shared commitment to South Mississippi.
Learn more: bit.ly/4cWEpnE
#SouthernMiss #ToTheTop
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College athletics is only beginning to realize its full commercial potential.
Our CEO @coleg13 joined @FOS to discuss what’s driving increased brand investment and the opportunities ahead for the industry.
#CollegeSports #SportsBusiness
"I think we are only scratching the surface for all of the commercial opportunities that lie ahead in college athletics."
Learfield CEO Cole Cahagan breaks down what's fueling the rush of brand dollars into college athletics.
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College sports are evolving quickly. @coleg13 joins @Sportico's Justin Birnbaum to discuss the growth of private equity and what it could mean for collegiate athletics.
Watch the conversation below. 👇
Learfield represents more than 200 of the nation's top collegiate properties including the NCAA. Justin Birnbaum speaks with Learfield CEO, Cole Gahagan, about the growth of private equity in College Sports and the constantly evolving market of collegiate sports.
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Learfield has named Matt Deimund as Chief Strategy Officer, bringing an experienced industry leader back to the company to guide enterprise strategy and growth.
Welcome back, Matt!
Learn more: bit.ly/4jhbsqe
#SportsBusiness
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Four schools. Four passionate fan bases. 📱🏟️
Learfield and @Visible are teaming up to engage fans across @USC_Athletics, @GoDucks, @GopherSports, and @RUAthletics through marquee branding, digital content, and gameday experiences.
Learn more: bit.ly/47dwdvI
#CollegeSports #SportsMarketing
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Our CEO @ColeG13 joined @achristovichh to share the evolving college sports landscape.
Watch the full @FOS interview: gofos.co/4yKJDel
#CollegeSports #NIL
"We are flawed, not broken."
Learfield CEO Cole Gahagan says NIL, often pointed to as a source of college athletics' flaws, may also be one reason it's hotter than ever.
Full interview with FOS's @achristovichh: gofos.co/4yKJDel
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We’re incredibly proud to see Learfield EVP @meghanheinchon recognized as an @SBJ Game Changer.
Learn more about her leadership, impact, and the accomplishments behind this well-deserved honor: bit.ly/4yODC0j
#SBJGameChangers #WomenInSports
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YOU HAVE TO SEE THIS FINISH. 🤯🎙️
An incredible play lifted @VandyFootball past NC State, with @AAllegretta on the call.
Turn up the #CallOfTheWeek. 🔊
#AnchorDown #CollegeFootball
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A new partnership focused on student-athlete care.
@PCAthletics has named @UnivOrtho the Official Orthopedic Provider of 19 Friars varsity teams, bringing specialized support for injury prevention, treatment and recovery.
Learn more: bit.ly/46uOt3u
#GoFriars #SportsMedicine
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More campuses. More sports. More energy. ⚡
@CelsiusOfficial is expanding its Learfield partnership across seven programs: @AF_Falcons, @CUBuffs, @GoCards, @GoDucks, @TexasLonghorns, @vucommodores and @UW_Athletics.
Learn more: bit.ly/4rf1hEC
#CollegeAthletics #SportsMarketing
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Two Tennessee brands, one new partnership. ⚓️
@NissanUSA is now a Proud Partner of @VandyAthletics across football, men’s and women’s basketball, and baseball. Proud of our Vanderbilt Sports Properties team for helping bring it together.
Learn more: bit.ly/4h9VtHR
#AnchorDown
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A hometown first for @OmahaVB. 🏐
@Hurrdat is the program’s first jersey patch sponsor, with its patch appearing on every Maverick Volleyball jersey for the rest of the season.
Learn more: bit.ly/4cOiAqf
#GoMavs
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A new look for Friday night. 🏈 @StateFarm will appear on @TexasTechFB’s specialty “Let’s Ride” jerseys when they debut against Houston on Sept. 18. Our Texas Tech Athletics Partners team facilitated the patch agreement.
Full announcement here: bit.ly/4xUfp8R
#WreckEm #StateFarmPartner
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