It's not just that Google has too many different surfaces, fiefdoms, too much bureaucracy, etc. It's also the case that most consumers (myself included) don't know what they want / how they'd want to use a personal agent, and Meta is the only large platform that has been natively architected for this.
Since the beginning, they've built products that billions of people are happy to mindlessly interact with. All other technology products require mindful interactions: you have to tell Google what you want, whereas Meta knows what you want!
Meta architected their products such that your mindless interaction with them elicits the behavioral context / data distributions necessary to understand your preferences, desires, needs, etc. They've been on a never-ending quest to build products that, through interaction, generate a universal ledger of consumer needs / desires.
By virtue of having this behaviorial graph / real-time ledger of consumer problems, they're also best positioned to create a proactively useful personal agent: one that can sense problems and route solutions in real-time.
This proactivity is absolutely necessary because most people are bad managers / delegators / don't know what they want! Previously, Meta routed content and ads (mostly for consumer goods) to fulfill consumer desire, now they will route end-to-end solutions against a wider / deeper spectrum of needs and desires.
Today, this including routing requests to real people who can solve your problems end-to-end (e.g, if you want to cancel your phone plan they route your request to a contractor who calls xfinity on your behalf). This of course also produces very useful trajectory / training data that turns human labor today into model labor tomorrow.
The only thing hampering them is that they don't have native access to the platform layer (iOS, Android, GSuite, M365, etc.) But! Muse makes Meta Glasses much more useful, and in turn, Meta glasses make Muse much more useful. So Muse adoption could lead to Meta Glasses adoption and vice versa. If I started to see this dynamic play out, I'd get very excited (both as a customer and investor
at this point it’s unclear to me whether google can actually execute on the personal agent product it desperately needs as well as meta has or even openai.
this category requires a very specific product dna which meta spent an enormous amount of money recruiting & acquiring.
you need to collapse absurd technical complexity into something simple, friendly, opinionated, & intuitive then tell a compelling story. this is a non trivial task.
also google’s other problem is that its product surface is so fragmented that i don’t even understand how the various orgs negotiate ownership, distribution, etc. i.e does thus live in gmail or gemini or both? ironically having just the google connector makes the problem much easier for everyone else.
i genuinely can’t remember the last time google shipped a consumer product built from the ground up this complex that felt completely coherent end to end. anyway there should be a four alarm code red inside the company esp given how quickly meta can turn muse into a household name.