Everyone assumes higher price = lower renewal. I've checked thousands of iOS subscriptions to see if that's actually true. 👀 A few things that stood out: - $6.99/week renews noticeably better than $7.99, even though they're a dollar apart. And more surprisingly also a lot better than both $4.99 and $5.99 - On monthly plans, cheaper really does mean stickier, that's the one place the "obvious" rule actually held - In yearly plans, several neighbouring prices land on a very similar Year 1 renewal rate, so bumping the price doesn't always mean losing renewal. thepaywallindex.substack.com…

At Mojo (yc w18), we were spending up to $1M a month on ads. More ads didn’t mean more winners. So @clem_de_ligny and I built Hyperscale: a self-driving team of AI agents for mobile app video ads. It studies the best subscription apps in real time and already knows your world when you connect. It predicts what to test next, makes the ad, launches the test, and learns from real spend. Use it yourself, or let us run it for you. Hyperscale is live today. If your app is doing $500k+/month in revenue and creative is still the bottleneck, I want to work with you directly this week. We get paid on performance.

largest roi i've ever seen from a saas product to this day

🚨 I rebuilt imessage/discord, but only for app founders introducing ChatMRR – the verified revenue community where you can only join groups based on your MRR → connect @Superwall or RevenueCat → join chats w/ revenue minimums → unlock new chats as your revenue grows → daily leaderboards & awards limited spots → mrr.chat

Giving away our secrets for free. This discounting strategy increased customer ARPU by over 8% and added more than $177k/year in new revenue. Thanks to @nickgdwn for the experiment.

I've been missing this small dropdown SO MUCH. Finally, all "ARPU" charts at @Superwall include window capping so it's possible to see how effectively apps monetise new users. Thanks @dcrawbuck for adding it! 🙏

There's a free trial rule most app developers & app growth practitioners miss. Both Apple and Google require users to cancel at least 24 hours before a trial converts to a paid subscription. Super happy that we just added a warning in @Superwall that flags this exact issue.

I pulled data from 40M+ paywall opens to see whether single-page or multi-page paywalls perform better at the onboarding. The result? Multi-page paywalls perform +37% better 🚀 Full blog: superwall.com/blog/new-postm…

Announcing Superwall Agents – a taste of what's to come 😝. @Superwall is launching an agentic platform to help you run your entire app business with agents. 💻 Your own persisted machine in the cloud 🍎 Provisioned access to App Store Connect 🔑 Direct access to our analytics db with RLS ⚡️ Full Superwall API 🦾 Plus whatever you want, its YOUR machine Analyze data, build charts, dashboards, submit PRs, build paywalls, automate marketing, do whatever you like. We're working on partnerships with @postbridge_ to automate marketing, @appfigures for market intelligence and @pixelcutai for generating assets. We're open sourcing the skills powering these capabilities while giving you a secure and persisted environment to manage your apps in the cloud. Welcome to the future. Retweet for early access next week. 🧵 More shots below 👇

Finally. Vibecode your paywalls. This + many absurd AI updates coming to @Superwall in the next few weeks 2 ways to use this: 1. Tell the editor what you want. that's it. 2. Connect Claude Code / Codex to the exact editor you're using and let it rip. Why #2? bc your local coding agent has all the context it needs to build paywalls on brand. if you use our skill (github.com/superwall/skills), it can also enable placements, campaigns, and soon even query our prod fucking database. (we're literally giving everyone access to their own data in our DB with provisioned db credentials and RLS) One small step to automating everything.

🚨 We're hiring 2 Paywall Optimization experts to help Superwall customers GROW. 🌎 Work from anywhere in the world 🧪 Run 5-10 A/B tests/week for the worlds largest apps 💰 Highly competitive salary Please email your resume to hiring@superwall.com

probably one of the craziest things i ever made. I spent around 40+ hours designing 4 different versions of a monopoly board with all our biggest customers on it. I made 4 versions so each customer gets a board with their app on it. every single element is branded and drawn by hand in figma. no ai, just elbow grease and love. thanks for being a part of our journey :)

🚨 In case you missed it: @Superwall Flows is in public beta 🚨 Build onboarding, cancellation surveys, web2app flows - any multi-step user experience. No code, cross-platform, ship from the dashboard. This Thursday, March 12, @nickgdwn is hosting a live session: → Full walkthrough and demo → How to set up your first user flow → Open Q&A 12 PM ET / 5 PM CET. Almost 200 people have already signed up - join us. Everyone who registers gets the recording. RSVP now 👉 luma.com/t2v0a0jn

Running onboarding experiments requires a heavy tax on design and dev resources. Running web2app experiments can be just as costly. What if you could run tests as fast as you run paywall experiments in Superwall? No dev time spent. No waiting for an app update. And all the analytics you'll need. That's the idea behind @Superwall Flows. Whether you want to test your app onboarding, a user cancellation flow, a web2app funnel, or an educational user flow... Ship and experiment without any app updates. I'd love to know what you think.

336 page drop from 100k+ apps, 1b+ transactions from @RevenueCat Top 25% of apps grew 80% yoy AI apps convert 40% better but churn 30% faster revenuecat.com/state-of-subs… #SoSa26