Agreed. If his two kids in private school are going to any of the 4million+ businesses that accept bitcoin via square, and paying with bitcoin that a cat sent them. Then maybe bitcoin is normalized in regular life via his kids silly games, and then John is comfortable buying the underlying hard asset.
The biggest problem in bitcoin is that John in Denver with two kids in private school and $1M in the stock market isn’t compelled to own 0.25 bitcoin