It has arrived!
Moving Britain, by Design
a visual identity proposal for Great British Railways.
Read the full proposal here:
mbbd.lkbergen.com
or
bit.ly/mbbd-gd (Google Drive)
Let me show you some highlights - 🧵👇
ALT Front cover for "Moving Britain, by Design", a proposal for a fully considered, and more accessible visual indentity for Great British Railways.
In my job; I wave to driver as the train arrives. This is both a cheery hello, but also an important acknowledgement of the train's presence, and the hazards that it presents.
Anyway, caught a tram tonight, and by reflex waved to the driver. Probably thought I was a tit. 😂
A massive, hard won victory for the Campaign for @LevelBoarding and its allies in @TransportForAll, as well as supporters of @Railnatter given they've helped me to lobby for this behind the scenes.
As mentions in a previous thread, the "Moving Britain, by Design" GBR livery designs are being given a refresh, but the basic still stands; improve micro-wayfinding and accessibility designs on main vehicles first, any embellishments can be added to ends of coaches/whitespace.
Tomorrow at @UKLabour Conference, I will announce that we will nationalise Avanti West Coast train services at the first opportunity.
We are building a railway Britain can rely on.
thetimes.com/article/b68f649…
The recent Department for Transport post on battery-electric trains, coupled with the recent order for TPE, is a worrying indicator as to where the Rolling Stock and Infrastructure Strategy is headed.
Battery-electric trains aren't a viable solution for freight.
🧵1/8
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So, what have we learnt from the DfT's latest taxpayer-funded advertising? In a nutshell, they are trying to justify bad decision-making to any avoid long-term investment. (1/4)
Since watching @GarethDennis's episode on the call and need for "Transport for England", I've been captured by the idea of creating its logo.
Anyway, Just for fun here are some ideas.
Vote for your favourite below!
Ok, hear me out; what if HM Treasury released retail "railway" bond, ring fenced for GBR Cap-Ex spending?
I'd invest, and (likely) so would our pension funds...
New British-built accessible trains are welcome, but these trains won't be owned by GBR - they'll be leased from private profiteers.
All new rolling stock should be publicly owned. It's time to Own Our Trains. aslef.org.uk/OwnOurTrains
To attract capital from commercial Cash ISAs, bonds could offer a fixed 5-10year yield (think 4.25%–4.75%) paired with perks like an investors' Railcard for 10/20% off tickets.
One of the reasons that I didn't include on publicity and advertising is because, I've not particularly been very good at it, and i don't pretend to be;
However, in the meantime, before GBR (DFTO) can run with their (upcoming?) campaign, we could do well adapt what we have
1/?
It has arrived!
Moving Britain, by Design
a visual identity proposal for Great British Railways.
Read the full proposal here:
mbbd.lkbergen.com
or
bit.ly/mbbd-gd (Google Drive)
Let me show you some highlights - 🧵👇
ALT Front cover for "Moving Britain, by Design", a proposal for a fully considered, and more accessible visual indentity for Great British Railways.