I've been working with @niclasernst and his team @permanent for a while now to support some amazing companies with their websites, and it's led to significantly better work than we've been able to do on our own at Oratory.
To make this relationship more official, they've bought a strategic stake in the company and we're launching a new design service, taking the best parts of Oratory and the best parts of the work we've done with PERMANENT -- and forming them into a new thing.
That new thing is called MOMENT.
Everything that we do is in service of helping companies build the function that turns a business from "technically works" into "people want this, trust this, remember this, and keep paying for this."
Today I'm excited to announce two additional service companies that are joining the @permanent family.
Sep 23, 2026 · 4:53 PM UTC
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For me, the most interesting part about this partnership is getting to work with a team who has consistently pushed us to do better work across the board.
While we're proud of the work we've done so far at Oratory, I'll be the first to admit that it can always be better. And we've proven that over the last many months.
I've been quiet about sharing this work to save for this announcement, so soon you'll be seeing much more of the great work that has been happening during this transition.
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All of the current team at Oratory is moving over to MOMENT, where we'll continue designing and building just as we did before, just with a bit more help along the way.
MOMENT is essentially an evolution of Oratory, we'll still be running a similar sprint as before — except now we are taking things to another level in terms of quality and the types of companies that we choose to work with.
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You can read see the new site at moment.so, explore some recent work, read the new offer, and find more details about the announcement there.
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