The best growth teams have always tried to understand the underlying mechanics of platforms to gain unfair distribution advantages.
Now AI can investigate those mechanics at far greater speed and depth: reading code, tracing ranking weights, inspecting eligibility rules, feedback loops, etc.
If you’re only using AI for growth automation and optimization and not for digging, you’re missing out.
I’ve built a small tool called The Mechanic to explore this. It’s already helped us identify several levers worth testing: places where small changes could produce outsized growth, with specific rules in the code explaining why and tests to run.
Definitely recommend giving it a shot if you haven't.