Music artist / Creative technologist / lecturer Building worlds you can feel a part of New? Start here: soundoffractures.substack.co…

London, UK
Based in United Kingdom
Alone Together x Trust in the waves ❤️
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Twitter is the place to come for serious knowledge. It’s the thinkers app
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The House of Photography space is so perfect to run a mini version of the event, the Alone sessions that we run use visuals that are made from listeners memories that are all photos that were submitted as part of SCENES and made into custom artworks.. they work as prompts where without you expecting it one will just suddenly connect with you and take you back somewhere you didn’t expect. It’s really interesting the way it takes: physical life → digital photo → projections → onto physical space → then triggers new memories back in the room for people on the night. 8th October with FUJIFILM lates at House of Photography with @fujifilmuk We are going to have deep listing and live performances (Alone), conversation prompts using music as a way to close the space between us (Together), and we will be creating some live artefacts using instax cameras and printers to make a memory wall of our favourite music memories. Drinks, chat and nice vibes to escape the doomscroll Alone Together is a space for meaning making and moments that feel authentic, we use music and memories as a way to connect with each other, to reflect and connect with our selves. Tickets in bio for the IRL, and we have started an online community a at from the algo for anyone these themes connect with. Come say hi and be a part of the experiment ❤️
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Filmed last year this little mini doc and interview was made when I was approached by some students from the film courses at University or Wesminster. I am always up for helping any young people make real things to put out in the world, so when they asked if there was something I needed doing I came up with an idea that I could actually use. A big thanks to the creative team behind this and the friends and listeners who contributed voice notes.. one of which because the sample that got the EP started. It’s funny how just doing and making can lead to new ideas, and saying yes to this and going out on socials to ask fans to contribute messages was what kickstarted the music for the Alone Together EP. So yea, close the app and make the ting. CREDITS: Directed by Grace Griemsman, Written by Alessandra Posenato Produced by Hannah Hall, Edited by Telma Filipa and Grace Griemsman. Featuring voice notes from Anna Dip, Minev, Calvin Williams
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I’m currently travelling in a camper van with my wife and kids. It’s the one time of year I try and switch off.. but it’s also a time where I end up thinking a lot as my mind has the mental space to actually do that. It’s also the one time when I read fiction books, and take a break from making music. I’m currently reading the Midnight library by Matt Haig and the last trip I read Rivers In The Sky by Elif Shafak… both have made an impression on me and got me feeling inspired in different ways. As I’m reading I always find a way to make elements of the story about me or relevant to me, which is a reason I also love music. Music historically started as a way to build community, to express, to tell stories and to pass on knowledge and lessons. More commonly now that is less often the case in terms of the literal purpose of lyrics, but still we write our own lives into the music. They tell our story, we place ourselves in it, it speaks for us and to us. The difference between purpose of music in the past and now is going to become the theme for my next project that I’m already working on the concept of in the back ground at the moment (more on this soon). today though I’m thinking about the purpose of music as a practice. Musiking. The actual process and act of making, playing, composing, improvising… and all the technical layers that come with that now we use DAW’s. Why do we make music, and where does this making for how it makes us feel get tangled up with making to make a life we want. And all the grey in the middle of these things. If you’ve read my posts in the past you will know I think about this a lot, mainly because I have worked with so many musicians and artist both professionally and as a educator, and our relationship with music and the idea of happiness we paint for ourselves. So, when I read this from the midnight library I wanted to share it here for everyone to read. I wish it was an age thing, that the people around me have a troubled relationship with creativity and music, but I speak to between 60-200 young people a year who want to work in and around music in some capacity and even more on socials through being a music artist.. and I can assure it’s not. So reading something like this hit me, and felt like the type of words I wish I could say more often. People want to hear Russ quotes about how “the worst advice they ever got was to be realistic”, not my mantra which is that I want to build a life where I have a healthy relationship with music for my whole life. At least that’s what I used to think, but more so each year we all seem to be looking at our relationship with music differently, or at least being forced too. I think if you zoom out this is one of the positives to come out of the impact major tech and the major music companies have had on music as an industry over the last 10-20 years. We are being forced to look again, to look inside ourselves and ask why, what matters, what makes this me, and why would anyone care. Long term this is a good thing.
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Ok so not all the things I’ve vibe coded to help people connect with music and each other.. but a selection of the ones I’ve put out into the world Most made using cursor and Claude
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Vibe coding processes to remind people of the emotional value of music, and how they are connected to many others through shared experiences It’s called Alone Together, and it’s the platform companion to my event series : leave a memory, and it turns it into your own free song.
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I took the connective tissue of Alone Together to @FWBtweets
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Day 1 recap from @FWBtweets fest
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My first time using Auto Mash by @bigvibessss I think we can all agree it’s an instant classic 🚀
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Pre show prep with @ForrestMortifee at @FWBtweets for the Ascension Service tomorrow ❤️
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If you are gonna be at @FWBtweets this weekend I’ll be at the Sanctury for technological creatives, sharing works including Alone Together, running connecting session with the cards and hanging out Saturday. And if you see me in general come say hi 👋🏻
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When the vision comes together:
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Last week I ran an a creative sprint experiment that explores what happens when you put an artist in a room with a group of people who know absolutely nothing about them, and give them the time and freedom to build something for the artists world, with the artist working with them. It started as a pitch, what Sound of Fractures looks like as a creative agency, with artists and young creators embedded from inception, through development, and into final execution. Instead of taking them on at the end, or being a typical agency that looks to youth culture for its ideas but pulls from them instead of paying back. open.substack.com/pub/soundo…
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A normal day for me now: Editing on davinchi, coding in cursor and doing normal artist creative admin / music making
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Replying to @cxy @FWBtweets
Come say hi 👋 Would love to connect and talk shop
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Thanks to everyone who supported my work, collected my music and art and just showed up or shared along the way ❤️
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It has now led to me building a whole world around participation, co-ownership and meaning making. Alone Together has become the perfect vehicle for all the ideas I have experimented with over the last 4 years, and can’t wait to see where we take it next… but crucially it came from having creative and technological freedom. And it continues that energy… it isn’t an EP, or an Exhibtion, a commute event, or an immersive arts Exhibtion.. it’s a container for meaning making.
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So, it felt like the right time to come back for an update where SCENES was crowd funded onchain, and 350 people submitted personal memories, and the truth is that community around the project went on to form the foundations of my career.. along with winning one of the @optmismiFND 2nd place prizes .. and all the people that collected my music as NFTs to essentially fund the R&D, something that people over look, All the visual works and collaborations that were collected on @zora @Optimism @catalogworks @opensea all feature in the Exhibtion / live concept.. and all the music too.
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I feel a pull to come back to X, cause it’s where I found a group of people who were looking for an “other” for music, art and creativity, and they didn’t just look, they wanted to participate and help make things happen.. There was a moment that brought together a really unique group of people And it’s led me to my new project Alone Together:
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Exploring music, creativity, and human connection in an increasingly algorithmic world. Follow on Substack ❤️
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aka rocky was by far the highlight of this game so far
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Music is not content. Music is a social technology. A soundtrack to lived experience. An emotional operating system. Alone Together EP is out now, the live experience started 27th June… wait and see what next 👀 Sound of Fractures as a project has long left behind being just music.. an ecosystem, a world, a creative lab, a creative technologist … a world that creates worlds, an R&D lab inside a artist… ? I’m not sure I need a label yet, but because it doesn’t have one I have needed to find new ways to fund progress and projects, I’m lucky that I’ve not been forced into a box yet, and have been able to keep experimenting in the grey, and a big part of that has been down to support from listeners, fans and @cxy
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Alone Together - 27th June London The first full running of the event concept I’ve been working on with executive producer @cxy The project actively designs interaction between strangers, not because connection isn’t possible, but because it often needs a moment, a reason, an invitation to actually happen. It creates spaces where people don’t just coexist, but meet. Here’s a little edit I did myself of some of the footage from the day Footage Credits: Production Company: My Perfect Cousins Creative Producer: Alex Watson DOP: Patrick Quinn Spilsbury Gaffer & Camera Operator: Liam Drake Camera Operator: C Spenser Production Assistant: Noah Shiels
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it seems like a lifetime ago now, but the work is now living on as a immersive event concept, and the second event happened 2 weeks ago in London. It carries on looking for ways to build meaningful connection at a time where we all need it x Photos by Alex Watson
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Alone Together is an extension of Scenes which was a album project I created onchain and that got one of the second place spots in the @Optimism we love the art comp, it was crowdfunded onchain by a token and the fan submissions lived on @zora … it was my first experiment in collaborate art
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Hey x, I had to go and do something in the real world for a couple months.. but I’m starting to dip back in here 👋.. here’s what I’ve been up to:
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Here’s some of the official photos taken by Alex Watson
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1 week since Alone Together - designing physical space for meaning making, using music as a seed. this really was so hard to get people to understand, because everyone loves a narrative of connection, but in reality the issue is still no music company, label or sponsor can get their head around anything other than short term likes, streams and views. Some time in the future, they will start to get the real value of deeper connections and meaningful experiences rather than just peddling them as takes… I hope that we can build something that people look back as being ahead of the curve like SCENES was. now we can show people what Alone Together is and does, and what the value is for participants, commissioners and sponsors I’m feeling excited about what comes next. artists of all types lack the opportunity to show , prove and experiment, and social media has made that worse, because the places you need to get money from are still stuck in the platform mind set. Some people have called it pioneering as a project, and I do think that’s true but we also need pioneers to back experimental projects, and for me that has been @cxy who has come on as the first executive producer of Alone Together Project, providing grants to allow it to exist in its ideal form. We are building a squad of people with shared values so if you want to jump on a call with me and CY to learn why and what being a executive producer of Alone Together is, then get in touch. We are always looking for individuals and sponsors to take these ideas to their next level. Independent music needs new ideas, and ways to fund experiments is so important, I hope that others will start to see the value in backing artists on the coal face of what new music careers look like. People, brands, patrons, sponsors who want to be known for creating new ideas and new models instead of just copying a reel they saw and paying a marketing company to “do one of those for us” so we can put it on our socials. The experience marketing and immersive market is booming right now, and music is always present, but the value is not being captured music musicians, or is a tag on or dressing at the end… yet it defines the mood of the space. In Alone Together music is the seed, the glue and the focus.. it’s an ongoing conversation between the music, the audience and memory. Alone Together is modular, it exists as a full Exhibtion, an installation, an activation and in pop up form. - if you know someone who shares our values then tell them all about it, personal connection, and introductions have got this project to where it is, because people believe in it and fall in love with it. soundoffractures.substack.co…
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Scenes from the first Alone Together event
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June 27th London @ rich mix There’s still some tickets left!
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Here’s how it works :
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This weekend in London we are turning this space, into an immersive music installation.. and it's only £10 entry...
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Get @reshare_app • @sofractures Two chapters in 10 days. The EP drops tomorrow. The live experience is on Saturday 27th This is a piece of the title track from Alone Together with @5eirian dance performance projected behind me, just one of the visuals we’ve been building for the live experience. Six months of work landing in 10 days. Last tickets are on sale now. Rich Mix, London. 27th June. Guest performers include Yaw Evans, Clyma, Chau, Thoughts on Elvis
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Excited to announce Yaw Evans as the guest artist for session 2 of Alone Together! On June 27th in London there will be 2 alone sessions in the day time part of the event; set inside the immersive screens where people can lie down, sit or wonder while performances take place. A really amazing artist and performer I can’t wait for to be there for this x Tickets on sale now via link in bio
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Talking through music and talking about music at @eli1ah and Charlie Darks event last week. Love seeing the thread from yellow squares to now, it’s inspiring to see. It reminded me a lot of what I’ve been trying to explore over the last few years: the emotional value of music, and how you actually create the conditions for people to feel and connect through it. What I loved was the format. Something that ran through the day so I could bring my kids, but also a rave at the end for those who wanted that. Same space, different ways of engaging. It felt generous. Thoughtful. Human. It also felt close to what I was trying to do with SCENES, and what I’m building towards with Alone Together — using music as a starting point for connection, not the end point. Unfortunately my kids were… as restless as always. But the highlight was my 4-year-old asking for a button on his DJ player that makes the seat shake after hearing Charlie talk about sound systems. Which, to be honest, might be the purest takeaway of all.
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Today I tested two ideas: • Visuals that respond to the audience moving in the space • An endless ambient layer so the room feels alive before I even play Both are rough. Both might not work. But that’s kind of the point. I think learning new tools — whether that’s AI, plugins, or anything unfamiliar — is one of the best ways to get unstuck as an artist. For me, that looks like: Starting ideas in Claude Turning them into something I can test Then building them properly in Cursor No pressure for it to be perfect. Just testing ideas.
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2 things I vibe coded today to develop my live show into a more immersive and interactive experience.. more to come Both using Claude 4.7 and or Cursor.
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Things Are Gonna Get Better - Out now ❤️ symphony.to/sound-of-fractur…
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New song out on Friday 🤞🏻☀️ Presave it here: symphony.to/sound-of-fractur…
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How artists can build their own platforms 👇 A lot of artists are worried about AI right now. And rightly so. But I keep coming back to this… what if these tools aren’t about replacing us, but helping us build exactly what we need? I’ve never had to raise money for an event before. And I’m working on something that doesn’t really fit in a box. So I built my own system. A way to research festivals, brands, venues, people… map them into a world… and slowly build a network around the project. It’s messy. It’s new. But it’s helping me make sense of something that felt pretty overwhelming. That’s been the biggest shift for me. Not the output… just having somewhere to organise the thinking. To map things out. To come back to. I don’t think tools like this replace the work. They just make it easier to start. #vibecoding #independentartist #creatortool
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Working on the live set with @MattGooderson
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Great use of language
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monoculture in the music business no longer exists. it’s a game of micro cultures. meaning stop tryna make the “biggest” song and start tryna make the most “you” song when you are being so specifically yourself, there will be a group of people who feel found by you
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Initially I tested some of these ideas as part of my project SCENES that used the bond between music and memories to help people connect with each other, and reflect on the things that matter most… Alone Together takes those ideas into a physical space, and will go on to be a hybrid Exhibtion and live experience
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I made a mini doc to give some insight into the Alone Together pilot, the first event we held to test out how we can design space to encourage more meaningful connections between people who attend. It all stems from a belief that music holds a huge amount of emotion value, and we created a world that brings that to the front of people’s minds,l.
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To create the career I want - I have to create a use case. I have to show the world what I’m imagining in my head. I have to create it in reality so people can see it, hear it, take part, and want to support it. I want to start speaking in to existence what comes next for Sound of Fractures. And it’s not trying to be a new Fred Again or Barry Can’t Swim (not that we don’t all dream of being that successful). I’m actually more inspired by the SAULT live show. Holly Herndon and Mat Dryhurst. Imogen Heap. Elijah. The 180 Studios Reverb Exhibition at the Vinyl Factory. These are things that inspire me to push toward where I want to go next. Alone Together is my new EP and Project, it is going to be an extension of the ethos of SCENES that includes a way for listeners to contribute to the music online, and will also build out beyond that to be my IRL reimagining of an electronic music event. It’s something I’ve been thinking about for a while, and recently the pieces fell into place. This year it’s going to become a reality. #independentartist #creator #immersivemusic #digitalart
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