Webflow is the agentic web marketing platform for high-performing brands. wfl.io/getsupport
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At Webflow Conf 2026, we debuted the Papercuts Room, a space for customers to submit quality-of-life improvements that make work easier. The community then voted on which ones to prioritize, and our Product and Engineering teams got to work fixing them live with AI-native workflows.
The results:
→ 200+ ideas submitted
→ 1,600+ votes cast
→ 72 tickets picked up
→ 39 improvements shipped
→ 15 bugs squashed
Read more about everything we shipped and our commitment to living the ethos of the Papercuts Room long after Webflow Conf is over: wfl.io/4rqZOLq
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Your website has two audiences now: the people reading it, and the machines reading it for them.
Understanding how people behave and what earns their trust and connection, is what makes a digital experience work best.
But search engines and AI assistants are interpreting your site before a human ever does. So the real question is: who are you actually building for?
On Wednesday 7th of October, we're partnering with BS+A on an event in Melbourne. Building for People, will be a curated conversation about the human side of the web, covering adoption, trust, behaviour, and what actually makes people want to engage with and use what you build.
Register your interest: wfl.io/46MvnWG
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Missed our conversation with Seth Meyers at WebflowConf '26? Catch this sneak peak and watch the full session now available on demand.
🎥: webflow.com/webflowconf?utm_…
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Marketing teams are increasingly using AI to build, manage, and optimize their websites with Webflow. Whether it's Claude, ChatGPT, Cursor, or another tool, Webflow's MCP makes it fast and simple to build agentically.
Webflow Director of Product Management Adam Lehman joins the Webnomads team for a webinar that shows how to prepare your site, watch an AI agent in action, and try it yourself.
This live masterclass takes place October 14th.
Register here: wfl.io/4iCXQp8
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Webflow's MCP now reaches deeper into a live site. Add interactions built on IX3 and @greensock . Sort and filter CMS content in a single request. Deploy, check status, or debug a Webflow Cloud app. All without leaving the tool you're already working in.
Try it out: webflow.com/blog/mcp-interac…
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We are proud to sponsor and take part in GlobalLink NEXT by @TransPerfect in London, 24–25 September.
As brands go global, the website is a pivotal part of their marketing motion, from discovery to on-site experience. Webflow partners with TransPerfect to help global brands build powerful websites tailored to worldwide audiences 🌍
See you there! 🔗 wfl.io/4yL7B9h
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The @Wistia integration brings on-brand video right into Webflow.
Browse your whole Wistia library, and add any video to the canvas in one click. It stays on-brand and trackable, without the manual embed work.
Connect your account and try it: wfl.io/4r7qvod
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Missed Webflow Conf '26? Catch up on everything now, starting with the keynote.
Three days of product announcements, hands-on sessions, and first looks at where the web is headed — all on demand.
Watch the sessions 👉 wfl.io/4h4oTJe
#WebflowConf
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Last day of Webflow Conf '26. The biggest sessions are still ahead — online, wherever you're working from.
Register now → wfl.io/4f48XVV
#WebflowConf
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A breakpoint canvas, editable AI code components, and components in the CMS all shipped today, straight from builder feedback. Full recap → wfl.io/4gA8Jqc
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Your 2026 Webflow Awards winners are here. From educators shaping how people learn to build, to agencies pushing client work to a new standard, this year's winners represent what's possible when craft meets ambition. Congratulations to all the winners: wfl.io/3S6wgpc
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Webflow Conf ‘26 opened with some of the biggest product news of the year: Source by Webflow, Campaigns, Assets, and new Webflow AEO and MCP updates. Read the blog → wfl.io/4gIwWtd
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Introducing Source by Webflow: a new platform for marketing teams and their agents to launch, optimize, and scale digital experiences, together. Now in a limited research preview → wfl.io/4gISc29
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The Keynote is tomorrow at 10am ET.
Not in Boston? Watch live on webflow.com/webflowconf/live, LinkedIn, or YouTube.
📍 Boston & online | Sept 1-3
#WebflowConf
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Webflow Conf '26 is tomorrow.
Keynote's 10 AM ET tomorrow, first-look announcements, live.
Register for online access 👇
wfl.io/4f48XVV
#WebflowConf
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Webflow Conf '26 kicks off this Wednesday. Live online, wherever you're working from.
The Keynote. The Mainstage. FlowTV.
Register now →wfl.io/4f48XVV
#WebflowConf
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For 30+ years, @_Americaneagle has built digital experiences for United, the Green Bay Packers, DraftKings, and more. Now that expertise is joining the Webflow ecosystem. Strategy, UX, design, and dev, paired with a platform built to move fast. Excited to see what we build together! wfl.io/4qMsRIZ
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Your coding agent's shell can leak your AWS keys into the model's context window.
ctxcop redacts credentials before they get there.
Works with Claude Code, Codex CLI, Cursor, Pi, OpenCode, Aider.
wfl.io/4ijC2yL
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Cat from CatGPT is speaking at Webflow Conf '26 next week — catch her live 9/2 at 3:15 PM for a first look at the CatLabs site built on Webflow.
Register → wfl.io/4f48XVV
#WebflowConf
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With slot restrictions, Designers can control which components Marketers can add to a slot, giving teams clearer guardrails to build confidently.
Here’s what you can expect starting today:
–Designers can define which components are permitted in each slot.
–Marketers get immediate feedback and suggested alternatives if they add an unsupported component.
–All components remain allowed by default, so Designers can introduce restrictions only where needed.
Learn more: wfl.io/3SdvZBa
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Centralize rebuilt their site by connecting Claude Code and Codex to Webflow's MCP server. Two weeks, no learning curve.
More is coming.
Register for Webflow Conf to be first to know → wfl.io/4f48XVV
#WebflowConf
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Next week's the week.
WFC '26 starts Sept 1. Catch the Keynote on Sept 2 for first-look announcements, live.
Register now to join online: wfl.io/4f48XVV
#WebflowConf
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Webflow Conf '26 wouldn't be the biggest one yet without our sponsors.
Thank you Profound, Wistia, Memberstack, GrowthX, Google, North, BX Studio, Contra Labs, Lokalise, Uploadcare, Veza Digital, Jetboost, Verndale, Silversmith & TransPerfect.
Sept 1-3. Boston & online.
👉 wfl.io/4f48XVV #WebflowConf
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Be in the room without being in Boston.
Webflow Conf '26 online registration is open — full access, wherever you work.
Register now → wfl.io/4f48XVV #WebflowConf
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The Webflow leadership team is speaking at Webflow Conf '26. Linda Tong (CEO), Dave Steer (CMO), Adrian Rosencranz (CRO), Guy Yalif (Chief Evangelist), Ben Haefele (CPO), and Utkarsh Sengar (CTO) — one stage, Sept 1-3, Boston & online.
Register now → wfl.io/4f48XVV #WebflowConf
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Seth Meyers has entered the chat. 👀
Webflow Conf '26 — Boston, Sept 1-3. Register now. 👉 wfl.io/4f48XVV
#WebflowConf
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Starting today, anyone with the Designer role can hide specific components from the Marketer role with a simple toggle. This means components are only visible to the people who actually need to see them.
Read more about how this new feature can help you build more robust component libraries with a streamlined experience for everyone you collaborate with: wfl.io/4xbDXtH
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The list of people who can still register is getting shorter.
Webflow Conf '26. Sept 1-3, Boston.
👉 wfl.io/4uQQvok
#WebflowConf
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Rearranging choices in a multi-reference field in the CMS, often required the tedious workaround of deleting every selected option, then re-adding them one by one in the order you want.
But that changes starting today. Now, you can drag-to-reorder selected choices in multi-reference fields.
Learn more: wfl.io/3TVYvrj
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AI can draft in seconds. Shipping it on-brand, with governance intact, is the hard part.
Join our webinar Aug 26, 10am PT to see how three agency partners are doing it with Webflow MCP 2.0.
Check it out → wfl.io/4cAhGgE
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Why do some companies win with AI while others just adopt it?
Webflow's @benhaefele + Anthropic's @alwaysAlon have an answer.
Sept 2 at 2:45 PM ET.
Register: wfl.io/4h4oTJe
#WebflowConf
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If we were about to launch something big at Webflow Conf, there'd probably be signs 👀
wfl.io/4xAEPb6
See you in Boston. Sept 1-3.
👉 Register now: wfl.io/455SzhG
#WebflowConf
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Check out what everyone else built. There's a lot of good work in these entries: wfl.io/45hQboo
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3rd place: @realmattbcool, This page will convert you
A satire of every dark-pattern landing page trick. Smash through the facade and there's a gnome-run factory converting your attention into clicks. wfl.io/4xrcrIg
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2nd place: Sara Santini, Descent
Feels more like a crafted art installation than a landing page. Floating frames and eyes drift through 3D space, animated entirely with GSAP. wfl.io/4xtFCdH
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1st place: @filipz, Resident Evil - the Drive
An unofficial concept site for the upcoming film. Genuinely creepy and technically excellent. Three.js renders the 3D scenes, shaders handle depth and transitions, and Filip composed his own soundtrack. Built in two days. wfl.io/4i059qr
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🧵Our CodeTV Web Dev Challenge with @greensock and @astrodotbuild just wrapped. Good to partner with @jlengstorf and the CodeTV crew on this one. All three winning sites are built with Astro, animated with GSAP, and deployed on Webflow Cloud. Here's what sets each one apart.
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Rebuilding a @Figma file in Webflow by hand means recreating every color, text style, and asset.
We had @claudeai do it instead. One prompt, Figma and Webflow MCP connectors running, real structure: variables, classes, components, images in place.
Full breakdown video on the blog → wfl.io/3TzRKeL
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Visibility in AI search isn't the finish line. Converting the right buyers once they find you is.
Guy Yalif joined Rory Hope from @HubSpot for a live session on exactly that: identifying the prompts your ICP is actually using, optimizing your site so AI recommends you to the right people, and structuring a demand motion built for AEO.
Full session on demand here: wfl.io/4fTcup5
Get the playbook for turning AI visibility into pipeline: wfl.io/45bcuvS
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🚨Seth Meyers is coming to #WebflowConf 🎤
From SNL to Late night, books, podcasts, and standup, he’s built a career through every shift in media.
Your turn: What’s one question you’d ask him? We may ask it live on stage!
👉 webflowconf.com
#WebflowConf
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Great websites deserve great video.
Soon, bringing professional, on-brand video into your Webflow site with the new @Wistia integration will take one less step.
Join us on August 13 at 11 a.m. ET for a live webinar on creating engaging web experiences with video and building pages that convert.
Register: wfl.io/4567fxr
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The Webflow Conf '26 award finalists are here.
Across Craft, Impact, and Vision — these are the people and teams raising the bar for what's possible on the web.
Public voting for the Craft Awards is open now through August 8.
Check out the finalists and cast your vote: wfl.io/3S6wgpc
#WebflowConf
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