Shad Sullivan, American Cattle Rancher
Olney Springs, CO - Olney, TX
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Your vision of liberty will force your decision… are you a freedom maker or a freedom taker? America 250… home of the brave!!!
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Sorry not sorry, proud of this work.
QUICK UPDATE ON RANCHER AGENDA:🇺🇸🐂
President Trump promised to put America’s ranchers first — and just weeks after launching our Ranchers First Initiative, our team and partners across the Trump administration and across the country are working around the clock:
✅ Helping ranchers rebuild their herds: We are fast-tracking the new BRAND Endorsement, which will give ranchers greater financial protection when they retain heifers for breeding instead of selling them.
✅ Helping ranchers recover from disasters: New guidance allows ranchers with Grasslands CRP acres to access emergency assistance to rebuild perimeter fences and repair other critical infrastructure after wildfires and natural disasters.
✅ Opening new markets for local meat: New Mexico has joined a federal-state inspection program that allows qualifying local processors to sell inspected meat within state lines. More states coming soon.
✅ Expanding local processing: We announced up to $50 million to help states establish or expand their own meat and poultry inspection programs — creating more options for ranchers and reducing reliance on the large processors.
✅ Protecting working grasslands: More than 983,000 acres will enter Grasslands CRP on October 1, keeping land available for grazing while supporting conservation.
✅ Expanding grazing opportunities: USDA and DOI have expanded grazing access across almost 5 million acres of federal lands, including by reopening vacant and closed allotments and streamlining grazing regulations.
✅ Ending ESG mandates: We stopped mandatory producer checkoff dollars from funding ESG-related projects. Ranchers’ money should promote their products, not advance costly political agendas.
✅ Expanding markets for American beef: We’ve delivered 20 new trade deals and frameworks, with more to come! American ranchers gained access to Australia’s beef market for the first time in two decades, and a trade deal secured an additional annual duty-free quota of 13,000 metric tons of American beef in the UK.
We promised to cut red tape, expand markets, strengthen independent processing, and give ranchers the tools they need to succeed.
There is much more work to be done, but we are making progress!
Protect the herd. Back the rancher.
Learn more: usda.gov/ranchers-first
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Shad Sullivan retweeted
Companies like @Google, led by vegan CEO @sundarpichai, are backing Chinese-made solar panels across hundreds of thousands of acres in the Texas Panhandle, where America produces roughly 35% of its #beef @johnrich @caseymurph1 this is a war on #beef
Ground beef just hit $7.16/lb, a record. Ag Secretary Rollins says Americans are "good with that."
The herd is the smallest in 75 years. 450,000 ranchers gone since '97. Nobody asked them if they're good with it.
🇺🇸 BeefMaps.com
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Shad Sullivan retweeted
I would like to challenge everyone, to watch an unedited two minute clip from the Farm Progress Show on Sept. 1. Secretary Rollins is speaking directly to farmers, and telling them her goals, and vision for the USDA. Watch this and then ask yourself who hates this new direction of the USDA the most? Who wants to tear her down, and see her fail the most? As she talks about putting farmers and ranchers first, and “decades of bad policy.” Ask yourself, who did the old USDA put first? Who gained the most from the bad policy? During my lifetime the USDA has worked alongside the corporate agriculture machine to consolidate the entire agriculture industry and put hundreds of thousands of farmers and ranchers out of business. Secretary Rollins wants to change that. She is the biggest threat to the corporate consolidation of agriculture that I have seen in my lifetime. This is what you need to remember when you see media trying to tear her down, remember who they are teamed up with and why.
God Bless.
Jim
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They have been weapons…
Food and fuel are now weapons of war.
And... they are a weapon that can be used to influence political outcomes in adversary countries... even allied countries if your goal is to change the political landscape to support your war position.
Moscow refinery hit. Yaroslavl processing stopped. 3 of Russia’s 6 biggest diesel plants already cut or shut.
IEA: a Russian refinery struck every 3 days in 2026.
U.S. farm diesel: $3.02 → $5.45 in one year. On-highway: $6.285.
Black Sea grain routes are being hit. Insurance just widened to almost the entire sea.
Americans didn’t choose the targets. They’re paying part of the bill.
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Screw the UN.
Good morning from the cheap seats.
World leaders are in New York to talk AI, Iran, and “the future of food.”
Out here the future of food is a $6 gallon, a wet field, and a calf that costs more than the truck that hauls it.
If the UN wants a working model, skip the panel.
Watch a rancher try to start a tractor before coffee.
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Shad Sullivan retweeted
Instead of developing its own water resources, California continues to draw 4 million acre-feet out of the Colorado River annually, endangering the Interior West.
americaunwon.com/p/stinchfie…
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Shad Sullivan retweeted
In almost every case where economics is broken, you can trace it back to an oligopoly that was allowed to exist, in order to improve "efficiency". This efficiency comes at the price of reduced stability.
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Shad Sullivan retweeted
@caseymurph1 and @yearlins The view from my front yard today. We are dealing with record high #beef prices and @Google thinks we need to plaster 400,000 thousand acres with solar panels and unlimited sections in #datacenters Explain how this makes sense?
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Shad Sullivan retweeted
Watch the full interview with @BryanMussard1, @yearlins, and @EmeraldRobinson on the @AbsoluteWithE here: lindelltv.com/shows/the-abso…
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“Fix the systems” @kenzyranch
“ENERGY IS THE NUMBER ONE CRISIS RIGHT NOW.” FARMERS WARN THE FARM BILL ALONE WON’T FIX WHAT’S HAPPENING IN FARM COUNTRY
As the 2026 Farm Bill moves forward, ranchers Shad Sullivan and Bryan Mussard say Washington still isn’t addressing some of the biggest pressures hitting American agriculture.
@yearlins points directly to diesel, energy and inflation:
“We need to be talking about energy. Energy is the number one crisis right now.”
@BryanMussard1 says the problem goes beyond fuel, pointing to government regulations and high interest rates squeezing producers.
“We need protection from these high inflationary periods, high interest rates. That’s what takes us out.”
With farmers and ranchers already struggling to keep operations viable, their message to Washington is clear: passing a Farm Bill is one thing. Addressing what it actually costs to keep American farms running is another.
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Shad Sullivan retweeted
This comes up a lot lately. It is a talking point first developed by Sierra Club back in the 80s in the 'cattle free by '93' days. Lets fully unpack this and settle it.
There are major differences between a grazing allotment (USFS, BLM, State) and a private land grazing lease.
A grazing allotment is a long term arrangement. Except in unusual circumstances, they are always renewed and are generationally handed down. With an allotment, the lessee covers ALL costs=fencing, improvements, range restoration after drought. On an allotment, the public is allowed to access the land and the lessee is required to involve law enforcement in any cases of vandalism, poaching, illegal artifact hunting, off road damage to the rangeland. The lessee covers cleanup of trash around campsites. The lessee must absorb any losses to their livestock caused by the public. Livestock get shot, harassed, chased by people on ATVs. Livestock get poisoned by yard trimmings like oleander that the public throw out on the range.
Private land leases in the mountain west are in almost all cases a short term arrangement. For instance, a hay or chili farm may lease their fields out in winter for weanling calves to be conditioned on. Wheat pasture in Texas is leased out for the same purpose. Private land leases are FULL CARE. The lessor cares for the animals while they are on the land, they cover the cost of all fencing, infrastructure and water. They insure the animals against losses. There are generally not wolves or recreationalists harassing or killing the livestock, and at the end of the lease term, the livestock is delivered to the lessee.
The cost of a state grazing allotment lease is determined by the state, not the rancher. The cost is not supposed to be prohibitive, as ranching is a for profit small business. The costs of all grazing leases are commensurate with the value those leases can provide.
Given the fact that I spend so much time as an allotment rancher cleaning up after the public, I argue that it would be fair for the state to pay me to be out there.
The narrative that we allotment ranchers are not 'paying our way' is a disingenuous one, it leaves out total context in a malevolent way. Those who spread this narrative are betting that someone like me wont take the time to fully address it, because that takes time and work.
But I know people who follow us are not lazy and able to read more than a one liner.
@americaunwon @JaguarRoper @AJRichards @LonesomeLands @yearlins @andybiggs4az @EliCraneAZ
Arizona State Trust land is legally mandated to maximize revenue for its beneficiaries. It was written into the AZ state constitution. Presently, Casey is enjoying welfare through heavily reduced costs compared to private land. Casey is unwilling to pay the true market rate.
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JUST GETTING STARTED!!!! This is a huge win!
⚖️ LAWFARE UPDATE ⚖️
American dairy farmers pay mandatory checkoff assessments to build demand for milk, cheese, and butter — NOT to bankroll radical climate (ESG) agendas.
ESG (Environmental, Social, and Governance) is the framework the Left has used to push emissions mandates and costly sustainability requirements on American agriculture.
In plain English: Washington bureaucrats should not be using farmers’ own dollars to regulate cow burps, make it harder to raise cattle, or push fake meat onto American dinner tables.
The war on cattle is OVER.
Today, I directed @USDA to end Dairy Checkoff funding for ESG overregulation and ensure all Checkoff research and promotion programs stay focused on their core mission: expanding markets and supporting the hardworking men and women who feed this country.
Producer dollars should serve producers. Period.
READ MORE HERE ➡️ usda.gov/about-usda/news/pre…
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Shad Sullivan retweeted
For decades, the federal government has claimed authority over water on private land, even a ditch that only floods after rain. That comes from the Clean Water Act’s “waters of the United States” definition, and it’s been a legal mess for years.
On September 9, the EPA and Army Corps proposed a new rule that would narrow that definition. Instead of a vague “wet season” standard, federal authority would generally be limited to perennial waters, ones that flow year round, plus wetlands directly connected to them. If your creek only runs after a storm, it likely wouldn’t count as federal water anymore.
Farmers, ranchers, and homebuilders are welcoming the move, saying it means fewer permitting delays and less uncertainty before breaking ground. States can still regulate these waters even if the feds step back.
The public comment period runs through October 9. Nothing is final yet, but it’s a real step toward settling where your property ends and federal control begins.
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Shad Sullivan retweeted
Keely Covello shares a memory from the White House — a powerful moment of prayer with Shad Sullivan before walking into the Oval Office to tell the story of the American Cattle Rancher with the President of the United States.
#USABeef #Cattle #Ranching #HeartOfRuralAmerica #Freedom250 @americaunwon @SecRollins @yearlins
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Shad Sullivan retweeted
“You know how it works, Jake. You ride with an outlaw, you die with an outlaw. I’m sorry you crossed the line.”
-Augustus McCrae
We have said repeatedly that JBS, the world’s largest and most corrupt beef processing corporation, sponsored the National Cattlemen’s Beef Association’s convention. Recently we were asked for a source. Here’s what Google AI said.
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Shad Sullivan retweeted
It was a great episode.
I highly recommend it to anyone trying to understand all sides of the beef debate. @LonesomeLands @yearlins @jimmundorf
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SAY. IT. AGAIN.
Some ag writer published a column denouncing those of us in the Oval last week as not deserving to be there. The insinuation is we are only there because we have “platforms.”
Well the only reason I have a platform is my reporting and documentary work on people the big lobby groups (which that writer represents) have ignored for years. I’m there to talk about them.
Yes I have cattle, yes I am in the industry, but I make my platform entirely about ranching families facing threats and lawfare, telling their stories, bridging the urban rural divide, and filling gaps the big guys have ignored for decades. In fact for
years UNWON was anonymous. Most people thought I was a man😅
So we agree. I don’t think I “deserve” to be there. I’ve never made it about me. I didn’t seek an invitation. It was just an opportunity from God and I went to represent my neighbors, family, and ultimately the interests of my son and the next generation, as best I could. I went on my own dime. I am affiliated with zero big groups.
If said big groups feel unrepresented, maybe their reps should stop acting like they are entitled to stand in the Oval Office because of their affiliation with an acronym, and get back to fighting for the PEOPLE and small towns of rural America.
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