So this brings me to Day 8 of Exploring Influencer Culture: Dr. Perin posts some great stuff, and I highly encourage you give him a follow if you already haven't. He brings up just how awful the pay is in this field, especially with the time, energy, and money required for a masters and a clinical license. So today's observation is about the financial aspect of being a therapy influencer.
I posted earlier how therapist was making $70k a year through passive income via social media, which is significantly better then the job listing here. So, I don't think we should damn therapist for marketing and selling themselves online, but it does raise several questions.
First, what is that fine line between reasonable and unreasonable marketing? Obviously, you're marketing your practice and your services, and perhaps material and additional services. Couples coaching get around the awful reimbursement rate for doing couples work. And selling courses and material generates passive income, which feels like an oasis in a desert when your practice held up by the Never Ending Quest for Referrals.
But what about when we start seeing things like emotional support water bottles, t-shirts, supplements, etc. What about when other 'coaches" get in on the action selling ADHD coaching, narcissist abuse coaching, etc. Then there's the flurry of worksheets and courses pumped by everyone that seems to be the same derivative generic shit out there. Then there's odd questions like if an existing client buys one of my worksheets or courses, is that a dual relationship?
There is a tension between making a living in a field that says we're important but pays less than a fast food manager and not warping the field with our capitalist endeavors. Making it more complicated are the folks who jump on the band wagon, the non-therapists and coaches and field adjacent professions, who don't worry about the psychological implications of potentially turning the patient into both client and consumer.
Pic related as an example of when we say, "Fuck it, all board the money train."
I am offended on behalf of all applicants who would be really good at this job but can’t afford to live in Ft. Lauderdale and pay back their investment in a post-graduate education for this offer.