FireFly Robotics, formerly FireFly Automatix. Electric and AI-supported autonomous machines and software for turf management, proudly built in the USA.
Salt Lake City, Utah, USA
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150,000+ acres mowed autonomously across 33 U.S. states (2/3 of the country), Mexico & 3 Canadian provinces. Fleet data shapes updates like Autonomous PathLink 2.0: FireFly AMP mowers drive themselves between fairways under optimal conditions. #PhysicalAI #Turfgrass
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Meet the robot squad at the Bank of Utah Championship this week. FireFly autonomous mowers are once again maintaining the fairways at the breathtaking @BlackDesertUT for this week's PGA Tour stop. @PGATOURAgronomy @BOUChampionship
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Announcing today the appointment of Peter Johansson to our Board of Directors. Mr. Johansson will also serve as the chair of the Audit Committee. He currently serves as the Chief Financial and Strategy Officer for CECO Environmental, a leading environmentally focused, diversified industrial company. He has more than 30 years of diverse industrial business experience with companies such as Accudyne Industries, IDEX Corporation, ITT Corporation, Trane Technologies, WABCO, Honeywell and AlliedSignal. Read the full release: bit.ly/4xxqbRl
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Day 1 in Alberta: our R300C manned robotic mini-roll harvester laid down tight, consistent rolls on neat pallets at the Sod Growers' Field Day, hosted by Eagle Lake Turf Farm and sponsored by the Alberta Sod Growers Commodity Group. Great to reconnect with growers in the region.
Today we're back at Eagle Lake for Turf Management Field Day (Alberta Turfgrass Research Foundation + Western Canada Turfgrass Association), showing the local golf community our Autonomous Mowing Platform (AMP) in action.
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Not our typical application. Triple Tree Aerodrome, a 400-acre aviation nonprofit in South Carolina, needs its grass airstrip maintained with laser-straight lines — and that precision is exactly why they chose FireFly Robotics two years ago. Now they've added to their FireFly fleet to maintain the surrounding rough areas of grass. #AMPL100 #AMPX100 #M220AV
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The tuxedo cut is a classic — and tedious to get right by hand. FireFly’s QuickPlan™ generates a precise and customizable 50/50 split automatically. No measuring. No guesswork. Just consistent results, every time.
Learn more: fireflyautomatix.com/50-50-m…
#QuickPlan #FireFlyRobotics
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FireFly Robotics retweeted
To every @GCSAA super and their team: thanks for the pride you take in your work, the leadership you provide + the countless hours you invest in creating places where people can enjoy this great game.
Without your efforts, there is no game.
Happy #ThankASuper Day!
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Happy Thank a Super Day! 🌱 Superintendents today are turf experts, team leaders, environmental stewards, and tech innovators — all in one role. Grateful for everyone keeping our courses in top shape. #ThankASuper
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Happy Labor Day! We’re celebrating the growers, mechanics, superintendents, and crews across the turf industry whose early mornings and steady hands make the world a greener place. We’re committed to giving you back time for what matters most.
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We're looking forward to meeting with turf producers in Alberta, Canada to show the capabilities of the AMP-L100 autonomous reel mower, as well as the R300C manned robotic turf harvester at "Turf at Work: Sod Grower's Field Day" at Eagle Lake Turf Farm.
This is a free afternoon to "kick the tires" of the latest turf production and maintenance equipment, as well as to network and hear from Dr. Casey Reynolds, Executive Director of Turfgrass Producers International. Attendees need only pay for their dinner. Register here: eaglelaketurf.com/landing/20…
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We now offer upgrade paths for just about every FireFly harvester in the field! That means you can update your older model machines to the latest, most powerful control systems and software, including the ProSlab IQ and R-Pro IQ software and Mercury session data reporting. This means smarter and more intuitive controls, better data for more efficient operations, and connectivity for faster support.
For more information and pricing, visit our website at fireflyautomatix.com/mercury… or call our Service Department at (801) 335-6995 to schedule your upgrade today!
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The FireFly Robotics team is deeply saddened to announce the passing of Paul Richardson, an independent member of the Company’s Board of Directors and Chair of its Audit Committee. Paul passed away unexpectedly in June. Paul was an important part of FireFly and made a lasting contribution to the Company during his time on the Board.
Read the full release: fireflyautomatix.com/firefly…
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An AMP-L100 comes with the FireFly team behind it — on-site deployment, course mapping, operator training, remote monitoring, and field techs when you need hands-on help. Support that doesn't stop at delivery.
Book a consult today: share.hsforms.com/1gfjMY4fuQ…
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Tradition meets autonomy at Old Town Club.
No. 39 on Golf Digest's America's 100 Greatest Golf Courses is now the first club in North Carolina to deploy FireFly autonomous fairway mowing.
Thank you to GM Josh Paris and Director of Agronomy Jordan Bell for leading the way.
*Bridge crossings shown require meeting specific FireFly criteria — not all bridges qualify for autonomous operation.
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🏌️ Good luck to all the players teeing off today at the Utah Championship, Opening Day at Ogden Golf and Country Club!
We're proud to sponsor this event, providing quiet, spill-free autonomous fairway mowing right here in our home state of Utah. Thank you to Greg Gilmore for inviting FireFly to be part of it.
#UtahChampionship #KornFerryTour #FireFlyRobotics
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FireFly Robotics retweeted
USDA is expanding opportunity for American producers while strengthening food security 💪
With Georgia joining the Cooperative Interstate Shipment (CSI) Program, eligible small and very small state-inspected meat and poultry processors can reach customers across state lines while meeting the same food safety standards as federal inspection. It's another step toward stronger rural economies, a more resilient supply chain, and safe food for American families!
🔗 usda.gov/about-usda/news/pre…
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Proud to provide the backdrop for this announcement at the Georgia farm of FireFly customer @NGTurf. Manned robotic harvesters designed and built in America.
BIG news for Georgia agriculture!
Today, we announced Georgia will become the 11th state to enter into a Cooperative Interstate Shipment agreement with @USDA.
For nearly six decades, Georgia’s state-inspected meat processors could only sell their products within the state. Now, eligible small processors will be able to join the FSIS CIS program to ship across all 50 states under the USDA mark of inspection - while maintaining the same rigorous food safety standards Americans expect.
This means new markets, new customers, and more freedom for Georgia’s small businesses to grow.
Thank you to @RepBrianJack, @AgCommHarperGA, and all the farmers, ranchers, processors, and local leaders who helped make this possible. When Georgia agriculture wins, America wins.
@USDAFoodSafety
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FireFly Robotics retweeted
July 27, 2026
Old Town becomes the 1st golf course in the state of North Carolina to deploy @FireFlyRobotics AMP-L100s on their fairways.
@JB_SGC1794 & @Tathan_Nompkins are true trailblazers in the GCM world. Can’t thank these two enough for the trust & belief in our team.
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