There are A LOT of streamers with over 1k CCV that have disgustingly low conversion numbers
No one is actively fixing this on a broad scale right now.
ACTUALLY someone is, I just can't tell who (for now) 🤓
We've been significantly expanding our work and campaigns beyond traditional marketing.
Recently, I watched a major Brazilian influencer playing Marvel Rivals for a campaign, pulling 10K CCV on Twitch. He couldn't even fill a 10-person lobby. As I've mentioned before, creators are no longer reliable sources of conversion and engagement. Communities aren't as straightforward as we imagine, game nights and similar tactics don't drive conversion in any sustainable way. So what's left?
New methods of structured distribution within campaigns, paired with directing specific creators toward well-defined objectives.
In our current campaigns, we work to identify which creator will move the needle at each stage of the funnel. That's what makes the results truly solid. Lately, we've integrated AI across every phase of the process, without creating any monsters, simply generating utility throughout: communication, reporting, data analysis, and more.
In short, the success of today's campaigns is the result of connecting every element: the community, awareness-driving creators, creators who increase LTV and ARPU, and so on.
Of course, this comes at a cost, but it's far from money burned without data and learnings in return.
There's a massive window open in the market right now for whoever claims this new space.