The information age is over. This is the age of GTM intelligence.

One of the funniest parts of this interview was @alighodsi explaining to @bhalligan why he starts every Monday with an in-person meeting. Brian: “Do you really need in-person meetings?” Ali: “Do you need in-person meetings with your wife? Can't you just have a Google Doc?” 🤣 But seriously, there is nothing better than spending time in-person together to build relationships and get on the same page. Last month, we had a ZoomInfo offsite to bring together product and GTM. Product had been working for months on a big new release, GTM had spent months planning how to sell it but they’d been working in silos so I had to force these 2 teams to walk away feeling like one. So we did 3 things: 1. We had dinner at my house, not at a restaurant. My mom was also in town and cooked Persian food for everyone. Everyone shared plates of Persian stew and tahdig. There's something about eating someone's mom's cooking in their home that a restaurant can't do. Nobody's stuck at one end of a long table talking to 2 people the whole night. People were standing around with plates, moving between groups, asking about each other's kids etc. 2. We did a fun facts scavenger hunt I know it sounds LAME and if you had told me you were doing one, I would have told you it was boring, dumb and stupid. BUT… I didn't know one of my product leaders had won a Harvard competition for heart devices… I didn't know one of our leaders was a chess champion at 12… I didn't know one of my sales leaders had taken hundreds of thousands of dollars of business away from ZoomInfo when she worked at a competitor (!!!). All of these little facts helped everyone there appreciate that the person on the other side of a slack message was smart, ambitious and hardworking AND committed to the success of all of us. 3. Forced collisions throughout the offsite. I'd heard rumblings that someone in GTM didn't understand why someone in product was doing things the way they were doing them. Guess what?? They ended up on the same team at the escape room after dinner. Oh and I’d heard someone in enablement felt that someone in product wasn’t giving them enough resources… Guess what?? Those 2 had assigned seating next to each other. When we broke into groups, EVERY group had a product person and a GTM person in it. Often I purposefully put people together who I knew were frustrated with each other. Was it uncomfortable at first for some people? Probably. Did it bring people closer together? Definitely. I walked out of the offsite with a bunch of texts and Slack messages saying it was the best offsite we've ever had. Nothing beats in-person.

Moobetie, Texas - Population 87 - is soon to have a temporary town with a dining hall, a grab-n-go market, a clinic, a basketball court, a meeting hall, meditation room, barbershop w/ massage & stretch Rooms. Google is building a temporary town for up to 3,500 construction workers in the Texas Panhandle. Here's what six state filings show that I couldn't find anywhere else: → A clinic, with its own reception → A barbershop with massage and stretch rooms → A meditation room → A library → Gaming rooms and a gaming lounge → A 36,000 sq ft dining hall About 153,000 sq ft of buildings and $22M in declared value, filed between Aug 27 and Sept 17. The filings are under a codename, "Project Caprock," by an LLC called "3GB Land Series 2026P." Google's name isn't on any of them. The clinic was filed 15 days after the county judge told local TV the county would need more hospital beds. And on Sept 11, a sister LLC filed a $160M "work force housing" lodge in Vernon, Texas, where Google is building two data centers. Its name is "Red River Rise Lodge." Google's Vernon data centers are called "Project Rise." Nothing about the lodge is online. None of this is secret. It's all public record. The problem is that nobody can read it all. There is no national building permit database. There are thousands of city, county and state systems, each on different software, each updating on its own schedule. So at ZoomInfo, we built a way to read them. Signals, signals and more signals. Every week, our system goes through more than 1000s of permit systems, from city and county portals to statewide registries and federal construction filings, and pulls out every new commercial project. Then it matches each one to ZoomInfo's company and contact data: who's building it, who really owns it, and who to call. We picked up the Caprock filings within days. Now think about who sells into a project like this: modular buildings, commercial kitchens, HVAC, medical equipment, fitness gear, food service, security, staffing. Every one of them wants to know the week it's filed, not the day there's a press release, if there ever is one. The first vendor through the gate usually gets the contract. What's the most interesting project hiding in your county's permit office?

If you’re a GTM builder and you’re building on @bot dm me and I’ll give you $500 of gtm.ai (@ZoomInfo) credits to build lists, enrich company, contact, intent, signals etc. x.ai/bot/plugin/32610026/zoo…

Most corporate gifting SUCKS so at @ZoomInfo events, we’ve started doing something different: giving out custom jewelry made by my sister. After 1000s of events and dinners, I’ve got a closet filled with YETI mugs, patagonia quarter zips and branded backpacks… literally everything you can slap a company’s logo on. Soooooo, I decided I wanted to gift something special at our events. Something unique that wouldn’t just end up in the trash. I asked my talented & creative younger sister - Sheva Lee Absher - to make beautiful custom jewelry pieces that I now hand out at dinners and customer conferences. So far I’ve given out over 100 pieces and people seem to love it. What I enjoy most is giving people something to take home to their partner or kids. If a customer is spending time with me, it usually means they’re missing out on time with family. The least I can do is gift them something their loved ones will appreciate when they get home. So if you're coming to one of our dinners, ask me for one. I usually have a few in my bag. Unlike YETI mugs though, these actually run out.

“Where is SaaS pricing going?" This is how we’re approaching it at @ZoomInfo: I've spoken to the world's most expensive consultants and 100s of my own customers and… Nobody knows where it is going! Not the experts and not our customers - AND even worse - the answer is changing every week. Some customers moved to consumption-based pricing, saw their AI bills and freaked out… forecasting spend is not that easy. Outcome-based pricing solves that in theory - you pay for what worked. But in GTM there’s too many steps between the software and a closed deal to price that way. But sitting back and doing nothing is NOT a strategy. You HAVE to be testing to know what your customers truly want. This is how we’re approaching it: 1. Segmenting the customer base BEFORE testing. If you’re not sure how a new pricing model will land, test it in 1 region, 1 segment, or 1 industry. So you don’t blow up your customers with a huge change at once. This quarter, we’re offering a pre-bought consumption model to some of our customers. 2. Avoiding the noise on LinkedIn/X and trusting your customers. Run the experiment for 2-3 months and collect ALL the feedback you can from your customers. AI is moving so fast and experts are changing their guidance every few weeks. Controlled tests with YOUR customers help you develop a big picture POV of what you should be doing. 3. Expanding what works, killing what doesn’t. If the feedback is good, roll it out in another region/industry. If it’s not, you can roll it back and try again. EVEN if it doesn’t work, you’ve learned something valuable… You now know what didn’t work without blowing up your entire CSM team. If you'd rolled it out everywhere, you'd be doing damage control with 1000s of accounts instead of just 1 small segment. 4. Giving quota reliefs to protect your reps during tests. Testing new pricing models could mean smaller sized deals for the same customer. BUT your reps carry a quota, so presenting customers with a smaller deal impacts them... Quota relief fixes that. You credit the reps as if the deal were full size, so they're paid the same either way. Now the test gets a fair shot. If you're a SaaS operator testing pricing right now, I’d LOVE to know what you’re seeing.

My doctor just wrote me a prescription for... a pull-up bar. 2 weeks earlier, I was lying in a @prenuvo scanner bracing myself for the worst: "Give it to me doc - how long do I have left?!” I try to take care of my health as much as I can, gym, cold plunges, sauna… all the @bryan_johnson stuff. But you never truly know what’s going on inside without a full scan. After 4 years of delaying it, a dad from my daughter's class - younger than me - very sadly had a sudden heart attack and passed away. That was the wake-up call. No more delays. So I had a Prenuvo full body scan… To my surprise I was in pretty good shape EXCEPT that I was likely to get arthritis in my back (if I didn’t take action ASAP). 1000s of hours at a desk hammering slacks, emails, and sales calls takes its toll on your spine apparently, so I asked ChatGPT how I could help deal with the issue. The answer was getting a pull up bar and do a dead hang every day. So I did. And now I do a 1-minute dead hang every morning and it has been WORKING WONDERS for my spine and posture. I live in the city, so I started hanging outdoors on scaffolding, until I asked the Doctor for a note to get one installed in the office. When the sales team saw me hanging on it, they asked for one too So now, I’ve added one on the @ZoomInfo sales floor. Soon, I'll be the guy walking the sales floor telling everyone to do their dead hangs.

Run a pre-flight campaign check with the OutboundSync API. Catch ops issues before launch. ZoomInfo → Instantly → HubSpot walkthrough. outboundsync.com/blog/outbou…

we cookin'

GTM Studio is growing fast🚀 2x month-over-month growth and 5x more teams creating their first audience. See why with a live, hands-on workshop on Tuesday, 11th August at 2 PM ET, where we'll build a complete GTM play from scratch and in real time. It's a practical walkthrough of how to go from audience creation to signal-based prioritization, AI-powered outreach, and an activation-ready play, all in under 30 minutes. Hosted by Kramer Hope and John Lloyd, you'll learn the building blocks to run the GTM plays that usually feel too slow or operationally complex. Leave ready to recreate the play yourself. Register here: okt.to/U3J0F2

🥪Jersey Mike's Subs has filed an S-1 to go public. 🥪 ZoomInfo has fully mapped the Franchisors and Franchisee universe - instead of knowing that the Jersey Mike's on the corner is owned by "Park Street, LLC", ZoomInfo tells you that Park Street, LLC is is owned by Angela Houston who owns 17 Jersey Mike's and 3 Dunkin' Donuts with full contact information for Angela and her team. Here's some analysis we did with our data on Jersey Mike's ahead of their IPO - see more here: pipeline.zoominfo.com/market… Hit me up if you're selling to franchisees and franchisors.

CNBC released the Disruptor 50 - their annual ranking of the 50 most promising, venture-backed private companies that are revolutionizing industries and changing the competitive landscape through technology and innovation. 27 are B2B Companies. All 27 use ZoomInfo to go-to-market. The most innovative companies centralize their GTM Data Foundation on ZoomInfo's data. Play around with the list in Claude or ChatGPT - start here: gtm.ai/marketplace/gtm-audie…

Today @ZoomInfo is launching Account Research Agents in Anthropic Claude, OpenAI Codex, Perplexity, and throughout any surface area you plug ZoomInfo's MCP in. Prep for any meeting, with all of your context - across your entire set of meetings - not just one meeting at a time. Key Use Case: - Here are the customers I'm meeting today - go across all the calls, emails, and engagements we've had with them, add in all key ZoomInfo data like Scoops, Intent, Executive Moves, and prep me for my meetings. Demo'd below in Claude - it's already available anywhere you have ZoomInfo plugged in.

One of the most important things I do each week at @ZoomInfo is "Hit Your Number with Henry." Every week I get in a room with the sales team in Waltham, everyone else on Zoom, and I teach them how I sell. Sometimes, I pull up a recording of a call I had that week and walk them through what I did - how I opened, how I positioned, how I handled the tricky questions. Other times I’ll walk through a key product roll out and how to position and take it to market I still personally do a ton of customer calls, last quarter it was like 100 and 80 the quarter before that. So I’m usually pretty battle tested with my feedback and learnings. Competing against Zoominfo should be a daunting experience and I want to be sure that every person on our team has all the tools they need to win. This is an important part of that.

Big News: ZoomInfo is now live in @vercel. ZoomInfo's GTM Context Graph, which holds identity-resolved data on 100M companies, 500M contacts, and billions of signals, is now officially integrated with Vercel. Build your own Custom GTM apps. Ones that work exactly the way your team works. Pull live ZoomInfo data: -Intent signals -Technographics -Contact intelligence -Company signals … Into whatever you build. No middleware. No compromising on what the tool can do. Build in a day, deploy in minutes, runon the same data your competitors are still waiting on a vendor to give them.

We are one of only 16 native connectors in @amazonquick - proud to be here - find @ZoomInfo data an insights everywhere you go.