Influence Architecture™️ for B2B technology brands 🤝 PR, content, social, executive communications, creative, influencer & analytics
NYC, CHI, AUS, NSH, TPA, TAHOE
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Brand perception = every signal, collapsed into one snapshot, whether you shaped it or not.
Most companies aren’t built for that.
Influence Architecture™ aligns performance, narrative, visibility, and credibility into one clear perception: bit.ly/3Q7GAfv
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Being cited in AI answers is one thing, but being described correctly is another.
Our new post breaks down the five influence gaps shaping your brand’s AI perception, and how to figure out which one to fix first: justdrivemedia.com/blog/beyo…
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LinkedIn added a "seems like AI slop" button, started limiting reach on low-quality content, and killed its own "enhance your post" tool.
Sounding human just went from squishy advice to a reach strategy.
Quick LI tips to jump on 👇
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JDM is an @Inc Best Workplace for the ⚡️fourth⚡️ year in a row.
In a market moving this fast, culture is not a nice-to-have. It is how teams pivot, adapt and keep doing great work together.
We’re proud of this recognition & the team behind it.
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Skip the webinar. We've got the cheat sheet.
Nearly 20 years of helping brands, execs, and @LinkedIn itself succeed on the platform, distilled into one free guide.
Our LinkedIn Power Guide for 2026 will help you build authority and grow your influence: justdrivemedia.notion.site/t…
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We originally set a goal to provide 1M meals over 10 years. Then we asked: what if we aimed for 10M instead?
That shift in thinking helped us reach ✨2M meals✨ in just a few years.
More in the power of 10X thinking on our blog: bit.ly/4nUPEko
#WorldHungerDay
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By compressing the time between idea and output, @GammaApp built influence.
A prompt instantly became a polished deck, circulating across meetings & workflows.
The product experience itself became distribution.
Our breakdown of this example of AI-era Influence Architecture.👇
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Notion is one of the clearest examples of ecosystem-led Influence Architecture we’ve seen in practice.
The product attracted users and turned them into creators, educators & distributors.
The people (like us) using the product became the growth loop.
Our @NotionHQ breakdown ↓
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YouTube isn’t just a social platform anymore. It’s a B2B research hub.
That shift changes what the platform is for, and what your content needs to do.
The opportunity is in building a strategy around real questions, real use cases, and real proof.
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Traditional review sites and forums aren’t driving as much influence in the B2B buyer journey as they used to.
More buyers are turning to YouTube to see how products actually perform.
Our team unpacks what’s behind the shift and what it means for brands.
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We’ve been named a finalist for the @RaganComms @PRDaily Social Media and Digital Awards 🎉
This one’s for our work with @ServeRobotics, turning social listening + data into strategy and results.
Grateful for the team and clients behind the work.
#RaganAwards
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YouTube is becoming a key entry point in the B2B buyer journey.
Buyers use it to:
☑️ Learn their space
☑️ Vet solutions
☑️ See real proof
We analyzed 135 B2B videos to show how influence is taking shape on YouTube and what it means for your strategy: bit.ly/4cDcY2h
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Congrats to two of our leaders on being named to the @PRNews Top Women in PR & Communications list 👏
⭐️ Ali Winkle, founder and CEO: Changemaker
⭐️ Shelby Corradino, GM: Motivator
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Proud to share we’ve been recognized with four @HermesCreativeAwards!
🏆Integrated campaign across research, narrative & execution for @RingCentral
🏆Event video on robots in pop culture for @ServeRobotics
🏆Community engagement for @realsaymo
🏆X engagement for @realsaymo
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Happy to share that we've been recognized as one of @RaganComms' 2026 Top Places to Work in Communications 🏆
Thankful for the recognition of the culture we’ve intentionally built around trust, growth, and cutting-edge work that actually matters.
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When developer education is done well, it functions as a map your community can follow, turning education into advocacy.
More on our blog, based on our work with @Meta: justdrivemedia.com/blog/deve…
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The hardest part of becoming a manager isn’t learning new skills. It’s letting go of the ones you’re great at. Our founder Ali Winkle on where real leverage actually comes from, via @Inc: inc.com/inc-leadership-forum…
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Redditors do not treat brands that show up uninvited kindly, but they do reward ones that add real value.
Before you wade into @Reddit marketing, ask yourself these six questions.
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